Wendy Lai

Trailblazer
DISC Type : ID

Associate Director, Marketing Operations at Guardant Health

San Francisco Bay Area, United States

Overview

Wendy has no verified overview

Personality Overview

Assertive

Values Relationships

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Wendy has no verified topics they care about

Media Appearances

Wendy has no verified media appearances

Work History

8-2022
Associate Director, Marketing Operations at Guardant Health
5-2021 - 8-2022
Senior Manager Commercial Operations at Abbott
2-2021 - 5-2021
Marketing Communications, Marketing Operations, Marketing Events Consultant (Part time) at Asray Consulting
8-2018 - 10-2020
Associate Director, Marketing Services at Genomic Health
10-2013 - 8-2018
Senior Marketing Services Manager at Genomic Health

Education

B.S. from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Associate Director, Marketing Operations at Guardant Health
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Wendy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Wendy take some risk or not?

  • They can take risks if necessary.

You And Wendy

Personality Compatibility


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