Wes Surrett

Questioner
DISC Type : c

Chief Operating Officer at IGNITE Atlantic

Pictou, Subdivision A, Nova Scotia, Canada

Overview

As Chief Operating Officer at IGNITE Atlantic, Wes Surrett leverages over 20 years of experience to empower rural entrepreneurs across Nova Scotia. A long-time leader in the tourism sector and a certified Hotel General Manager, he is a passionate advocate for community-led economic development and innovation. People often describe him as genuine and sincerely helpful.

Deeply committed to his community of Pictou County, Wes has chaired numerous tourism boards and volunteers for environmental and heritage causes, such as the Ship Hector Society. He lives in Pictou with his wife and two children, continuing a family legacy in Atlantic Canadas tourism and hospitality industry.

He co-founded a tourism venture that partners with local fish harvesters to offer authentic marine-based experiences to visitors.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Rural Innovation
As COO of IGNITE Atlantic, his primary focus is on fostering entrepreneurship and economic growth in rural communities across Nova Scotia.
Tourism Development
With a 20+ year career in hospitality and leadership roles in tourism associations, he is dedicated to growing Nova Scotia's tourism industry.
Community Advocacy
Known as a "Pictou County champion, " he actively volunteers for local heritage projects, environmental causes, and has held many community board positions.

Media Appearances

Wes has no verified media appearances

Work History

9-2024
Chief Operating Officer at IGNITE Atlantic
5-2022 - 9-2024
Northern Regional Manager at IGNITE Atlantic
3-2022 - 5-2022
Manager Business Continuity and Workforce Development at Pictou County Regional Enterprise Network
2-2012 - 3-2022
General Manager at Pictou Lodge Beachfront Resort
11-2008 - 2-2012
General Manager at Silver Dart Lodge

Education

1995 - 2000
Bachelor of Education from University of New Brunswick
2014 - 2014
Professional Certification - Hotel General Manager from Emerit

More Information

Social Presence :

Prographics :

Exp : 20 Location : Pictou, Subdivision A, Nova Scotia, Canada Job Level : Leadership Designation : Chief Operating Officer at IGNITE Atlantic
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Insights For Selling To Wes

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wes is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Wes

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wes move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Wes take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Wes

Personality Compatibility


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