Westin Grabow

Enigma
DISC Type : dci

Strategy Director at The Mix Global

New York City Metropolitan Area, United States

Overview

Westin has no verified overview

Personality Overview

Persuasive & Assertive

Challenger

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Westin has no verified topics they care about

Media Appearances

Westin has no verified media appearances

Work History

1-2026
Strategy Director at The Mix Global
2-2025 - 12-2025
Consumer Planning and Strategic Opportunities Manager at Diageo
10-2023 - 9-2024
Director of Innovation at Diageo
12-2022 - 7-2023
Director of Innovation at Diageo
10-2019 - 2-2025
Sr. Manager, Consumer Planning at Diageo

Education

2006 - 2010
Bachelor of Science from University of Wyoming College of Business
2008 - 2008
Certificate from Saratov State University named after N.G.Chernyshevsky

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Strategy Director at The Mix Global
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Insights For Selling To Westin

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Westin is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Westin

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Westin move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Westin take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Westin

Personality Compatibility


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