Wilco Verdoold RM MSc

Judge
DISC Type : Dc

Founder & CMO at RankmyAI

Netherlands

Overview

Wilco Verdoold is a marketing and digital innovation expert with over 25 years of experience as a registered marketer, strategist, and entrepreneur. He holds an MSc and an MBA and is the Founder & CMO of RankmyAI. He also serves as a lecturer and researcher at the Amsterdam University of Applied Sciences, focusing on marketing management.

Described by colleagues as energetic, goal-oriented, and analytical, Wilco has a talent for making complex subjects understandable and enjoyable. He is an author who co-wrote a book on using social media for business goals and is deeply involved in the professional marketing community, including the NIMA AI in Marketing group.

Unique fact: When hiring, he asks candidates to send the prompt they would use to generate a cover letter rather than the letter itself.

Personality Overview

Features Driven

Fast But Wary

Demanding

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

AI in Marketing
As the founder of RankmyAI, an AI tool directory, and a member of the NIMA AI in Marketing community, he is at the forefront of applying AI to marketing.
Marketing Education
He is a lecturer and researcher at the Amsterdam University of Applied Sciences, teaching and coaching marketing students from their second year through graduation.
Entrepreneurial Strategy
He is a multi-time founder and strategist who enjoys helping companies position themselves in the market, a skill noted in multiple recommendations.

Media Appearances

Wilco has no verified media appearances

Work History

9-2024
Founder & CMO at RankmyAI
8-2020
Lecturer/Researcher at Hogeschool van Amsterdam | Amsterdam University of Applied Sciences
8-2023
Researcher at Centre for Market Insights
1-2021
Speaker / Strategist at Knowworks
10-2019 - 7-2020
CMO at CopyRobin - copywriting as a service

Education

9-1997 - 9-2000
MSc from Middlesex University
2004 - 2008
MBA from Business School Nederland

More Information

Social Presence :

Prographics :

Exp : 6 Location : Netherlands Job Level : Leadership Designation : Founder & CMO at RankmyAI
URL has been copied!

Insights For Selling To Wilco

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wilco is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wilco

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Wilco move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Wilco take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Wilco

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.