Will Burns is a global marketing executive at Western Union, leading experience, loyalty, and lifecycle functions. His career includes senior roles at Walmart and McDonalds, where he led loyalty for over 300 million members. He holds a law degree from Queens University Belfast and is described by colleagues as enthusiastic, innovative, and reliable.
He is passionate about making a global impact and serving aspiring communities where financial access matters most. This mission-driven approach is a key personal motivator, complemented by his formal training and certifications in inclusive leadership and effective communication.
Unique fact: To engage new audiences, his team at Western Union partnered with influencer Mr Beast for a video challenge on a desert island.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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