Will Burns in

Will Burns

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Vice President, Digital Marketing & Customer Engagement, Video Services at EchoStar Corporation
📍 Aurora, Colorado, United States

Will Burns is a global marketing executive at Western Union, leading experience, loyalty, and lifecycle functions. His career includes senior roles at Walmart and McDonalds, where he led loyalty for over 300 million members. He holds a law degree from Queens University Belfast and is described by colleagues as enthusiastic, innovative, and reliable.

He is passionate about making a global impact and serving aspiring communities where financial access matters most. This mission-driven approach is a key personal motivator, complemented by his formal training and certifications in inclusive leadership and effective communication.

Unique fact: To engage new audiences, his team at Western Union partnered with influencer Mr Beast for a video challenge on a desert island.

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Current Role
Vice President, Digital Marketing & Customer Engagement, Video Services
Job Level
Senior
Location
Aurora, Colorado, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Will cares about

Global Loyalty Programs
He leads loyalty at Western Union and previously managed one of the world's largest programs at McDonald's, with over 300 million members.
End-to-End CX
His current and past executive roles at Western Union and Walmart have centered on leading the end-to-end customer experience and lifecycle.
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Career

Work history

Vice President, Digital Marketing & Customer Engagement, Video Services
EchoStar Corporation
Vice President of Customer Engagement & Loyalty
Western Union
Senior Director, End to End Customer Experience
Walmart
Global Senior Director, CRM & Loyalty
McDonald's
Global Director, Digital
McDonald's
In the press

Media appearances

Western Union Loyalty Case Study: Scaling MyWU Globally. Featured in LoyaltyMethods
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Thinking of Switching Your Loyalty Platform? Tips From Western Union. Featured in The Wise Marketer
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Education
LLB
Queen's University Belfast
Masters of Law
The College of Legal Practice
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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