Will Crain

Questioner
DISC Type : c

Head of CEO Communications at AMD

Austin, Texas, United States

Overview

Will has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

12-2025
Head of CEO Communications at AMD
3-2024 - 12-2025
Head of North America CEO Communications Advisory at Weber Shandwick
1-2011 - 2-2024
General Manager, Edelman Texas; Global Client and Corporate Affairs Leader at Edelman
1-2010 - 1-2011
Communications Director & Legislative Assistant at U.S. Congressman Jim Costa's Office
1-2009 - 1-2010
Legislative Assistant & Press Aide at U.S. Congressman Parker Griffith's Office

Education

Education details unavailable from Dickinson College
Education details unavailable from LCDS

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas, United States Job Level : Leadership Designation : Head of CEO Communications at AMD
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Will

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Will take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Will

Personality Compatibility


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