Will Ferguson

Visionary
DISC Type : Ds

Chief Growth Officer at Razorfish

New York, New York, United States

Overview

Will Ferguson is the Chief Growth Officer at Razorfish, where he develops growth strategies that bridge media, content, and customer experience. A decorated U. S. Army veteran and UConn MBA graduate, he has a reputation for uniting diverse disciplines to deliver measurable outcomes. Colleagues describe him as strategic, candid, and a dedicated team player.

His primary professional passion is creating pathways for military veterans to enter the advertising industry, having founded a Military BRG at a previous company. Outside of work, he is interested in live sports and music, and has a unique appreciation for New York Citys architecture, specifically its 17, 000+ water towers.

Inspired by his experience in New York during 9/11, Will joined the military through the Army ROTC program at Fordham University.

Personality Overview

Fast But Thoughtful

Risk Tolerant

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Veteran Advocacy
A vocal advocate for veteran inclusion in advertising, he actively works to influence industry policy and create hiring pipelines for former service members.
Connected Experiences
Believes that successful brands deliver connected experiences and that experience, not emotion, is what drives customer loyalty in the modern market.
Client-Centric Growth
A core principle of his leadership is that successful agencies must orient their strategy, teams, and operations around the growth of their clients.

Media Appearances

Will has no verified media appearances

Work History

10-2025
Chief Growth Officer at Razorfish
7-2024 - 9-2025
Chief Growth Officer, Americas • Tag at dentsu
10-2019 - 9-2025
Founder & Executive Sponsor • Military BRG at dentsu
8-2023 - 7-2024
SVP, Head of Growth • iProspect at dentsu
7-2011 - 6-2019
First Lieutenant at US Army

Education

Master of Business Administration from University of Connecticut School of Business
Bachelor of Science from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Leadership Designation : Chief Growth Officer at Razorfish
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Will

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Will take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Will

Personality Compatibility


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