Will Stratton

Go-getter
DISC Type : d

Head of B2B Strategy and Transformation at Ecotricity

Greater Bristol Area, United Kingdom

Overview

Will Stratton leads B2B Strategy and Transformation at Ecotricity, focusing on scaling the business and driving growth in the renewable energy market. With over 11 years of experience in complex change management from roles at National Grid and Moorhouse, he is passionate about delivering Net Zero solutions. He is a graduate of Cardiff University.

He spearheaded the project to supply The O2 arena with a Real-Time REGO solution, providing verified, real-time insight into its renewable energy sourcing.

Personality Overview

Fast-Paced

Vision Oriented

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Net Zero Delivery
His work is centered on helping businesses reduce their carbon footprint through innovative green energy products and services, reflecting his passion for achieving Net Zero.
B2B Growth Strategy
He is accountable for setting the strategic direction for Ecotricity's B2B unit, translating that strategy into major transformation programs to enable and sustain growth.
Renewable Energy Innovation
He actively promotes new propositions like Real-Time REGOs, which provide customers with verifiable, granular insight into their renewable energy consumption.

Media Appearances

Will has no verified media appearances

Work History

11-2023
Head of B2B Strategy and Transformation at Ecotricity
4-2023 - 10-2023
Change & Transformation Senior Manager at Ecotricity
3-2021 - 3-2023
Programme Manager - Mergers and Acquisitions Programmes at National Grid
7-2019 - 3-2021
Change Manager at National Grid
5-2018 - 7-2019
Management Consultant at Moorhouse

Education

2011 - 2014
B.Sc (Hons) from Cardiff University / Prifysgol Caerdydd
2004 - 2011
Education details unavailable from The King's School Worcester

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Head of B2B Strategy and Transformation at Ecotricity
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Will

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • Their decision making speed is somewhere in the middle.
  • Can Will take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Will

Personality Compatibility


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