Linda Pålsson♦️

Observer
DISC Type : ic

President and CEO at AFRY at AFRY

Onsala, Halland County, Sweden

Overview

Linda Pålsson is the President and CEO of AFRY, leading approximately 19, 000 experts in industry, energy, and infrastructure to accelerate the transition towards a sustainable society. With extensive experience from prior leadership roles within AFRYs Energy Division, she is focused on client-centricity and profitable growth. Colleagues describe her as engaged, dedicated, analytical, and systematic.

Linda is a vocal advocate for diversity and inclusion, championing initiatives like AFRYs LGBTQI+ network to foster a workplace where employees feel empowered to be themselves. She believes that leveraging diversity is a key pillar of brave and effective leadership, creating an inclusive culture with a strong sense of belonging.

Beyond her CEO duties, she serves as a non-executive director on the board of Vexve Armatury Group, a leading European valve solutions provider.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Green Transition
Leads AFRY with a clear mission to accelerate the transition to a sustainable society, leveraging the company's expertise in engineering, design, and advisory services.
Corporate Transformation
As CEO, she is executing a strategy to create a more focused, simplified, and efficient organization to navigate market changes and drive profitable growth.
Energy Systems
Has a deep background leading AFRY's Energy Division, with a focus on sustainable energy projects like nuclear, hydro, wind power, and energy storage solutions.

Media Appearances

Samtal med Linda Pålsson, VD & Koncernchef, AFRY. Featured in Spotify

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Linda Pålsson - AFRY. Featured in Cision

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AFRY Board appoints Linda Pålsson as new President and CEO. Featured in AFRY Press Release

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Work History

1-2025
President and CEO at AFRY at AFRY
8-2022 - 1-2025
EVP and Head of Division Energy at AFRY
1-2018 - 8-2022
Vice President, Head of BA Energy Nordics at AFRY
1-2016 - 12-2017
Business area manager - Energy Projects at ÅF
4-2014 - 12-2015
Market Area Manager Transmission & Distribution at ÅF

Education

1993 - 1995
Education details unavailable from Chalmers University of Technology

More Information

Social Presence :

Prographics :

Exp : 30 Location : Onsala, Halland County, Sweden Job Level : Leadership Designation : President and CEO at AFRY at AFRY
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Linda

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They like to analyze well and then make their decisions.
  • Can Linda take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Linda

Personality Compatibility


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