Will Thompson in

Will Thompson

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Associate Marketing Director at Phantom
📍 Los Angeles, California, United States

Will Thompson leads Growth at Phantom, leveraging over 13 years of marketing experience in the tech, gaming, and entertainment sectors. A graduate of Loyola Marymount University, he specializes in building community and go-to-market strategy. Colleagues have described him as a responsive and insightful partner.

He has a deep professional and personal interest in the emergence of web3, including NFTs, crypto, and DAOs, and its transformational effect on creators and brands. In college, he was active in athletics, playing on the lacrosse team.

Unique fact: Will is the founder of a social media agency called Habitual Social and has spoken at music industry events like Summer NAMM.

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Experience
20 Years
Current Role
Associate Marketing Director
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Will cares about

Web3 Growth
Currently focused on onboarding millions of new users to web3 in his growth role at crypto wallet Phantom, following its expansion to Ethereum and Polygon.
Gaming & Culture
Led social strategy for gaming giant OMEN by HP and actively comments on the cultural intersection of esports and personality-based streamers.
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Career

Work history

2-2025
Associate Marketing Director
Phantom
8-2022
Content Lead
Phantom
9-2021 - 5-2022
VP, Content Marketing
Giant Spoon
9-2017 - 9-2021
VP, Social Strategy Director
Giant Spoon
2-2017 - 9-2017
Social Strategy Director
Giant Spoon
In the press

Media appearances

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Education
Bachelor of Arts
Loyola Marymount University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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