Will Winters

Evaluator
DISC Type : cds

Vice President, Broker and Strategic Partnerships at MASA

Mansfield, Texas, United States

Overview

Will Winters is the Vice President of Broker and Strategic Partnerships at MASA, leveraging over 20 years of experience that began as a flight paramedic. He holds a BBA from Texas Tech University and is described by colleagues as dedicated, motivational, and highly professional, focusing on creating value in employee benefit plans.

His career is rooted in a lifelong passion for community service and emergency care, which started with an ambition to be a doctor as a child. This commitment extends to his personal life, where he actively supports first responders, reflecting his deep appreciation for their work.

He began his paramedic training at 17, uniquely positioning him with deep, frontline experience in his current executive role shaping healthcare solutions.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Controlling Healthcare Costs
His work and public commentary focus on protecting individuals from the high out-of-pocket costs associated with emergency medical transport.
Employee Benefit Solutions
He specializes in a consultative, relationship-driven approach to help brokers and employers enhance value within their benefit plan designs.
EMS Provider Challenges
As a former paramedic, he speaks on the systemic challenges facing EMS providers, such as the stress caused by rural hospital closures and increasing workloads.

Media Appearances

Will has no verified media appearances

Work History

1-2024
Vice President, Broker and Strategic Partnerships at MASA
2-2023
Vice President of National Accounts at MASA
1-2022 - 2-2023
Vice President, Broker and Strategic Partnership Sales at MASA
2-2014 - 9-2015
Business Development Manager - Membership at Air Medical Group Holdings
8-2012 - 2-2014
Membership Sales Manager at Med-Trans Corporation

Education

2006 - 2008
BBA from Texas Tech University - Rawls College of Business
2009 - 2010
MBA from Ashford University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mansfield, Texas, United States Job Level : Senior Designation : Vice President, Broker and Strategic Partnerships at MASA
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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