Willem Berings in

Willem Berings

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Growth Lead at Prostream by Pro4all
📍 Amsterdam, North Holland, Netherlands

Willem Berings is a Growth Lead at Prostream, focused on building project management software for construction professionals. His expertise is centered on helping B2B scale-ups find product-market fit and optimize acquisition strategies. He holds a degree from HU University of Applied Sciences Utrecht and a certification in Conversion Optimization.

Beyond his core role, Willem shows a keen interest in the evolution of major tech platforms. He has authored articles analyzing the strategic direction of companies like Snapchat and Facebook and also follows developments in artificial intelligence, such as Googles LaMDA project.

Please stop calling it growth “hacking.

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Experience
8 Years
Current Role
Growth Lead
Job Level
Middle
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Willem cares about

B2B Growth Strategies
Helps B2B startups and scale-ups accelerate product-market fit and optimize acquisition, retention, and growth loops.
Construction Tech
Leads growth for Prostream, an all-in-one project management software designed to help construction projects finish on time and within budget.
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Career

Work history

1-2023
Growth Lead
Prostream by Pro4all
3-2021 - 12-2022
Growth Manager
Prostream by Pro4all
1-2020 - 11-2022
Growth Manager
Freelance
2-2020 - 1-2021
Head of Growth
Tigerhall
11-2019 - 1-2020
Senior Digital Specialist
Bruna
In the press

Media appearances

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Education
2010 - 2014
Bachelor
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2009 - 2010
History
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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