Willem Berings is a Growth Lead at Prostream, focused on building project management software for construction professionals. His expertise is centered on helping B2B scale-ups find product-market fit and optimize acquisition strategies. He holds a degree from HU University of Applied Sciences Utrecht and a certification in Conversion Optimization.
Beyond his core role, Willem shows a keen interest in the evolution of major tech platforms. He has authored articles analyzing the strategic direction of companies like Snapchat and Facebook and also follows developments in artificial intelligence, such as Googles LaMDA project.
Please stop calling it growth “hacking. ”
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