Willem Berings

Questioner
DISC Type : c

Growth Lead at Prostream by Pro4all

Amsterdam, North Holland, Netherlands

Overview

Willem Berings is a Growth Lead at Prostream, focused on building project management software for construction professionals. His expertise is centered on helping B2B scale-ups find product-market fit and optimize acquisition strategies. He holds a degree from HU University of Applied Sciences Utrecht and a certification in Conversion Optimization.

Beyond his core role, Willem shows a keen interest in the evolution of major tech platforms. He has authored articles analyzing the strategic direction of companies like Snapchat and Facebook and also follows developments in artificial intelligence, such as Googles LaMDA project.

Please stop calling it growth “hacking. ”

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

B2B Growth Strategies
Helps B2B startups and scale-ups accelerate product-market fit and optimize acquisition, retention, and growth loops.
Construction Tech
Leads growth for Prostream, an all-in-one project management software designed to help construction projects finish on time and within budget.
Social Platform Dynamics
Authored articles analyzing the comeback potential of Snapchat and the evolving public perception of Facebook, showing interest in social media strategy.

Media Appearances

Willem has no verified media appearances

Work History

1-2023
Growth Lead at Prostream by Pro4all
3-2021 - 12-2022
Growth Manager at Prostream by Pro4all
1-2020 - 11-2022
Growth Manager at Freelance
2-2020 - 1-2021
Head of Growth at Tigerhall
11-2019 - 1-2020
Senior Digital Specialist at Bruna

Education

2010 - 2014
Bachelor from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2009 - 2010
History from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Growth Lead at Prostream by Pro4all
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Insights For Selling To Willem

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willem is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Willem

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Willem move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Willem take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Willem

Personality Compatibility


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