Willem Gous

Sharpshooter
DISC Type : CD

Managing Director at The Human Entrepreneur

City of Johannesburg, Gauteng, South Africa

Overview

Willem Gous is an award-winning startup coach and Managing Director of The Human Entrepreneur, specializing in teaching entrepreneurial thinking. Recognized as a Top 50 Global Thought Leader in Lean Startup and Careers, he holds a Masters degree from the University of Liverpool. People frequently describe him as inspiring, energetic, practical, and engaging.

Based in Johannesburg, Willem is a single father who is passionate about personal development and solving unemployment in developing economies. His personal mission is driven by seeing his own fathers business struggles, which inspired him to develop a more human-centered approach to entrepreneurship. He is also an avid reader.

Unique fact: Willem is a Certified Firewalking Instructor, using it as a metaphor to help people and companies overcome fears and shatter limiting beliefs.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Entrepreneurial Thinking
This is the core of his professional identity. He teaches it as a life skill to help individuals and companies adapt to change and solve problems.
Side Hustles
Author of "Side Hustle Success, " he provides practical, low-risk strategies for starting businesses, particularly in developing economies like Africa.
Job Creation
His work with The Human Entrepreneur is focused on creating jobs by empowering unemployed individuals to start profitable businesses in just five weeks without external funding.

Media Appearances

Willem has no verified media appearances

Work History

11-2018
Managing Director at The Human Entrepreneur
1-2000
Chief Executive Officer at Kahuna Mobility Solutions pty ltd
2-2019 - 4-2024
Steering Group of the Entrepreneurship and Social Enterprise Professional Interest Network at University of Liverpool Management School
1-2011 - 8-2013
Consultant at AC Brabys / Ananzi
11-2009 - 1-2011
Business Unit Manager at Ananzi

Education

2012 - 2014
Master's Degree from University of Liverpool
Certificate in Coaching Skills from The Coaching Centre (TCC)

More Information

Social Presence :

Prographics :

Exp : 19 Location : City of Johannesburg, Gauteng, South Africa Job Level : Mid-senior Designation : Managing Director at The Human Entrepreneur
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Insights For Selling To Willem

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Willem is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Willem

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Willem move?

  • They can take decisions very fast if you manage to convince them.
  • Can Willem take some risk or not?

  • The risks don’t matter much to them.

You And Willem

Personality Compatibility


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