William Flower

Observer
DISC Type : ci

Head of Communications at CSH Surrey

United Kingdom

Overview

William is a strategic communications lead with extensive experience across the UK public sector, including central government and the NHS. He specializes in digital communications, public affairs, and stakeholder engagement. A graduate of The University of Manchester, he is described by colleagues as energetic, bright, and an effective communicator.

While his profile is professionally focused, a key recommendation highlights his excellent sense of humour, suggesting he is an engaging and positive collaborator on complex projects. He has led communications teams in organizations of various sizes, from small to large-scale national bodies.

He is a proponent of social enterprise models within the public sector, currently leading communications for an organization that provides NHS community services.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

NHS Communications
As an experienced NHS communications professional, he currently leads communications for CSH Surrey and has previously worked with King's Health Partners.
Social Enterprise
He actively promotes his organization's status as a social enterprise, which delivers NHS community services while reinvesting any surplus back into the organization.
Digital Engagement
His background as an interim Head of Digital Communications and stated expertise in digital strategies highlight his focus on this area for public sector organizations.

Media Appearances

William has no verified media appearances

Work History

2-2020
Head of Communications at CSH Surrey
5-2019 - 12-2019
Communications Lead (interim) at King's Health Partners
5-2018 - 4-2019
Communications Specialist at Self-employed
9-2017 - 4-2018
Head Of Communications & Engagement (interim) at National Guardian's Office
12-2016 - 8-2017
Head of Digital Communications and Engagement (interim) at Charity Commission for England and Wales

Education

1997 - 2001
B.A. (hons) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Head of Communications at CSH Surrey
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from William

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can William take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And William

Personality Compatibility


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