Keith Woollard

Wildcard
DISC Type : sci

Director of Digital Services at CSH Surrey

Bishop's Stortford, England, United Kingdom

Overview

Keith Woollard is an accomplished IT leader with over 30 years of experience leading digital transformation in the public and private sectors, including healthcare and customer data sciences. As Director of Digital Services at CSH Surrey, he is responsible for all aspects of digital strategy and implementation. Colleagues describe him as an exceptional, dynamic, and passionate leader.

He has a successful track record of managing global teams of up to 250 people, operating budgets exceeding £30m, and capital programmes valued at up to £50m.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Healthcare Digital Transformation
He is leading digital services for CSH Surrey and previously drove major IT infrastructure changes and cloud migrations at Guy's and St Thomas' NHS Foundation Trust.
IT Service Management
Recommendations highlight his deep commitment to the principles of service management and his passion for delivering excellent IT services and turning around underperforming teams.
Large-Scale IT Programmes
He has managed significant projects, including a Windows 10 upgrade for 15, 000 users and a major data centre transformation across two hospital sites.

Media Appearances

Keith Woollard – Executive Team – CSH Surrey. Featured in CSH Surrey

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Work History

4-2019
Director of Digital Services at CSH Surrey
9-2018 - 4-2019
Associate Director of Digital Transformation at CSH Surrey
6-2018 - 8-2018
Associate Director of Digital Services at CSH Surrey
1-2017 - 11-2017
Deputy Director of IT at Guy's and St Thomas'​ NHS Foundation Trust
5-2015 - 1-2017
Director of Technology Services at Guy's and St Thomas'​ NHS Foundation Trust

Education

Keith has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : Bishop's Stortford, England, United Kingdom Job Level : Mid-senior Designation : Director of Digital Services at CSH Surrey
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Keith

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Keith take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Keith

Personality Compatibility


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