William Hughes

Inquirer
DISC Type : dc

Lead Site Optimization Strategist at AT&T

Dallas, Texas, United States

Overview

William is a Lead Site Optimization Strategist at AT&T with over a decade of experience in e-commerce and conversion optimization. Holding a B. B. A. from The University of Texas at Arlington, he is recognized for his data analysis and project management skills. Colleagues describe him as driven, innovative, passionate, and creative.

Originally from the Dallas-Fort Worth area, having attended South Grand Prairie High School and UT Arlington, William is likely a fan of local sports. His professional interests include following the latest trends and strategies discussed in publications like the Harvard Business Review.

After being laid off from a previous role, he openly shared his journey and passion for A/B testing before landing his current lead position.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

DTC Ecommerce
He frequently shares expert advice on reducing cart abandonment and optimizing customer experience specifically for direct-to-consumer brands.
Conversion Rate Optimization
His entire career is focused on using data analysis and web testing platforms like Optimizely and HotJar to improve website performance and drive business growth.
A/B Testing
Explicitly states a passion for A/B testing and e-commerce experimentation as a core component of his professional focus.

Media Appearances

William has no verified media appearances

Work History

6-2025
Lead Site Optimization Strategist at AT&T
3-2023 - 3-2025
Growth Strategist / Corporate Partnerships at Mobile1st, Perfecting Mobile Conversion
7-2022 - 3-2023
Director of Conversion Optimization at Power Digital Marketing
5-2021 - 7-2022
Director Of User Experience/ Conversion Optimization at Thomas
2-2020 - 5-2021
Conversion Optimization Specialist at Thomas

Education

2013 - 2015
Bachelor of Business Administration (B.B.A.) from The University of Texas at Arlington
2006 - 2010
Education details unavailable from South Grand Prairie HS

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dallas, Texas, United States Job Level : Middle Designation : Lead Site Optimization Strategist at AT&T
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from William

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision making speed is somewhere in the middle.
  • Can William take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And William

Personality Compatibility


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