William Hughes in

William Hughes

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Lead Site Optimization Strategist at AT&T
📍 Dallas, Texas, United States

William is a Lead Site Optimization Strategist at AT&T with over a decade of experience in e-commerce and conversion optimization. Holding a B. B. A. from The University of Texas at Arlington, he is recognized for his data analysis and project management skills. Colleagues describe him as driven, innovative, passionate, and creative.

Originally from the Dallas-Fort Worth area, having attended South Grand Prairie High School and UT Arlington, William is likely a fan of local sports. His professional interests include following the latest trends and strategies discussed in publications like the Harvard Business Review.

After being laid off from a previous role, he openly shared his journey and passion for A/B testing before landing his current lead position.

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Experience
6 Years
Current Role
Lead Site Optimization Strategist
Job Level
Middle
Location
Dallas, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics William cares about

DTC Ecommerce
He frequently shares expert advice on reducing cart abandonment and optimizing customer experience specifically for direct-to-consumer brands.
Conversion Rate Optimization
His entire career is focused on using data analysis and web testing platforms like Optimizely and HotJar to improve website performance and drive business growth.
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Career

Work history

6-2025
Lead Site Optimization Strategist
AT&T
3-2023 - 3-2025
Growth Strategist / Corporate Partnerships
Mobile1st, Perfecting Mobile Conversion
7-2022 - 3-2023
Director of Conversion Optimization
Power Digital Marketing
5-2021 - 7-2022
Director Of User Experience/ Conversion Optimization
Thomas
2-2020 - 5-2021
Conversion Optimization Specialist
Thomas
In the press

Media appearances

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Education
2013 - 2015
Bachelor of Business Administration (B.B.A.)
The University of Texas at Arlington
2006 - 2010
Education details unavailable
South Grand Prairie HS
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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