William Knight

Commander
DISC Type : D

Director of Capture Management at DecisionPoint Corporation

Washington DC-Baltimore Area, United States

Overview

William is a growth and marketing leader with over 20 years of experience, now serving as an AI Growth Advisor and the founder of Exsaleration. He focuses on turning AI curiosity into confident strategy for business leaders. Colleagues describe him as thoughtful, detail-oriented, and an exceptional problem-solver.

He is a U. S. Army veteran and the best-selling author of "Do It Now: Just Leap. "

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

AI Enablement
As the founder of Exsaleration, he is focused on empowering organizations to move from AI experimentation to measurable business impact through practical workshops and strategic advisory.
Purpose-Driven Growth
His professional philosophy is built on choosing purpose-driven growth over playing it safe, a central theme in his advisory work, speaking engagements, and book.
Personal Transformation
Through his best-selling book, "Do It Now, " he shares frameworks and strategies designed to help people overcome barriers, take bold action, and achieve personal and professional goals.

Media Appearances

William has no verified media appearances

Work History

5-2025 - 8-2025
Director of Capture Management at DecisionPoint Corporation
6-2024 - 5-2025
Director of Demand Generation and Analytics, GTM at MediaRadar, Inc.
8-2022 - 6-2024
Sr. Growth and Demand Generation Mgr. at MediaRadar, Inc.
2-2020 - 8-2022
Marketing Program Manager at Verizon Business
8-2018
CEO - Founder at Exsaleration

Education

Education details unavailable from New York City Technical College
Education details unavailable from Computer Career Center

More Information

Social Presence :

Prographics :

Exp : 33 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Director of Capture Management at DecisionPoint Corporation
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from William

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will William move?

  • If convinced, they can reach decisions quite fast.
  • Can William take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And William

Personality Compatibility


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