William Merchan is the Chief Revenue Officer at Sensor Tower, a leading market intelligence provider for the global app economy. He is a veteran in data science, ad tech, and SaaS solutions, having previously served as CRO at Pathmatics, which was acquired by Sensor Tower. He holds an MBA from the Kellogg School of Management.
William is deeply focused on the digital advertising landscape and frequently provides insights on market trends, brand safety, and competitive intelligence. He has a track record of scaling go-to-market strategies and building data-driven platforms that bring transparency to the industry.
He has led multiple companies through successful acquisitions, including his roles at Pathmatics (acquired by Sensor Tower) and MarketShare (acquired by Neustar).
William Merchan
Chief Revenue Officer (CRO) at Sensor Tower
Los Angeles, California, United States
Overview
Topics They Care About
Digital Ad Intelligence
His career at Pathmatics and Sensor Tower centers on providing brands and agencies with actionable intelligence on digital advertising spend, creatives, and strategy.
SaaS Go-to-Market
As a multi-time CRO and former Chief Strategy Officer, he specializes in scaling revenue and go-to-market functions for enterprise B2B data and analytics companies.
Data Science Platforms
Previously as Chief Strategy Officer at DataScience. com (acquired by Oracle), he focused on building platforms that help enterprises scale their data science capabilities.
Media Appearances
William has no verified media appearances
Work History
Chief Revenue Officer (CRO) at Sensor Tower
Education
William has no verified education history
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Location : Los Angeles, California, United States
Job Level : Leadership
Designation : Chief Revenue Officer (CRO) at Sensor Tower
