William Merchan

Chief Revenue Officer (CRO) at Sensor Tower

📍 Los Angeles, California, United States

William Merchan is the Chief Revenue Officer at Sensor Tower, a leading market intelligence provider for the global app economy. He is a veteran in data science, ad tech, and SaaS solutions, having previously served as CRO at Pathmatics, which was acquired by Sensor Tower. He holds an MBA from the Kellogg School of Management.

William is deeply focused on the digital advertising landscape and frequently provides insights on market trends, brand safety, and competitive intelligence. He has a track record of scaling go-to-market strategies and building data-driven platforms that bring transparency to the industry.

He has led multiple companies through successful acquisitions, including his roles at Pathmatics (acquired by Sensor Tower) and MarketShare (acquired by Neustar).

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Current Role

Chief Revenue Officer (CRO)

Job Level

Leadership

Location

Los Angeles, California, United States

Personality Overview

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Priorities

Topics William cares about

Digital Ad Intelligence

His career at Pathmatics and Sensor Tower centers on providing brands and agencies with actionable intelligence on digital advertising spend, creatives, and strategy.

SaaS Go-to-Market

As a multi-time CRO and former Chief Strategy Officer, he specializes in scaling revenue and go-to-market functions for enterprise B2B data and analytics companies.

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Career

Work history

Chief Revenue Officer (CRO)

Sensor Tower

In the press

Media appearances

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Education

William has no verified education history

Social presence

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