William Ratliff

Galvanizer
DISC Type : Id

Vice President Operations at Priceline

Plano, Texas, United States

Overview

William Ratliff is the Vice President of Operations at Priceline, bringing extensive experience in managing call centers and sales operations for major online travel agencies. A graduate of Stephen F. Austin State University, he has a proven track record in P&L management and business development. Colleagues describe him as an organized, charismatic, and visionary leader.

At Hotels. com, he created a consolidated specialty desk that successfully reduced departmental costs by 80%.

Personality Overview

Self-Assured

Socially Adept

Persuader

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Contact Center Operations
His career has centered on managing and optimizing large-scale contact centers at companies like Priceline, getaroom. com, and Hotels. com.
P&L Management
Has held direct P&L responsibility for multi-million dollar budgets throughout his senior leadership roles in the travel industry.
Online Travel Industry
Possesses deep expertise in the Online Travel Agency (OTA) sector, having held senior positions at several industry-leading companies.

Media Appearances

William has no verified media appearances

Work History

12-2021 - 1-2024
Vice President Operations at Priceline
2-2009 - 12-2023
Sr.VP Operations at getaroom.com
8-2006 - 10-2009
Vice President Contact Center Operations at Global Financial Aid Services
8-1999 - 5-2006
Director Client Services at Hotels.com / Expedia, Inc. {Formerly Hotel Reservations Network}
7-2001 - 11-2002
Sr. Manager Contact Center at Hotels.com / Expedia, Inc. {Formerly Hotel Reservations Network}

Education

1988 - 1991
B.A.A.S. Bachelor's of Applied Arts and Science from Stephen F. Austin State University
1984 - 1986
Education details unavailable from Richardson HS

More Information

Social Presence :

Prographics :

Exp : 20 Location : Plano, Texas, United States Job Level : N/A Designation : Vice President Operations at Priceline
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Focus on building a relationship, it can play a key role in their decision making
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from William

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will William move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can William take some risk or not?

  • They can take risks if necessary.

You And William

Personality Compatibility


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