William Thrall, P.Eng.

Critic
DISC Type : C

Managing Director - North America at Pliteq

Toronto, Ontario, Canada

Overview

William Thrall is the Managing Director for North America at Pliteq, an engineering firm specializing in solutions using recycled materials. A Professional Engineer with a Bachelor of Engineering from McGill University, his career has focused on providing high-performing, cost-effective acoustical and vibration control solutions to the building industry.

He shows a keen interest in fostering new talent, publicly acknowledging the contributions of interns and actively recruiting for his team in California. William values building a strong and resourceful team, highlighting his appreciation for enthusiasm and curiosity in the workplace.

Early in his career, he identified $300, 000 in annual cost savings for a steel manufacturer by optimizing their use of alloys.

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Acoustical Engineering
His career is dedicated to providing high-performance sound transmission and vibration isolation solutions for developers, architects, and contractors.
Sustainable Materials
His company, Pliteq, is a leading engineering firm that creates innovative structural and sound control solutions using recycled materials.
Talent Development
He publicly celebrates his interns' contributions and actively recruits new talent, indicating a passion for mentoring and team building.

Media Appearances

William has no verified media appearances

Work History

1-2024
Managing Director - North America at Pliteq
9-2022 - 1-2024
Director - West Region at Pliteq
3-2018 - 9-2022
Engineering & Business Development at Pliteq
9-2016 - 12-2016
Materials Engineering Co-op Student at BERICAP
1-2015 - 8-2015
Metallurgical Engineering Co-op Student at AltaSteel Ltd.

Education

2012 - 2017
Bachelor of Engineering (B.Eng) from McGill University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Managing Director - North America at Pliteq
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from William

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can William take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And William

Personality Compatibility


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