Wolfgang Steuer

Critic
DISC Type : C

Country Manager DACH at Softpay

Adelsdorf, Bavaria, Germany

Overview

Wolfgang Steuer is the Country Manager for the DACH region at Softpay, leveraging his extensive leadership experience in the payment and software industry. He is dedicated to advancing digitalization and innovation to optimize payment solutions and enhance the customer experience. He holds a degree in Business Administration (Diplom Betriebswirt VWA).

Wolfgang shows a keen interest in communication dynamics and behavioral patterns, underscored by his certification as an NLP Practitioner. He analyzes topics ranging from consumer psychology in retail to broader economic trends, like fluctuations in commodity pricing.

He co-authored a 35-page whitepaper on self-checkout by personally analyzing over 2, 200 public comments on the topic.

Personality Overview

Objective Thinker

Information Seeker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Retail Payment Innovation
He focuses on replacing hardware terminals with app-based solutions, turning any smartphone into a checkout point to increase sales throughput and staff efficiency.
Self-Checkout Technology
Actively researches and writes about self-checkout, recently co-authoring a detailed whitepaper on the topic based on extensive market feedback and retailer insights.
Tap-to-Pay Solutions
His professional mission is to "Make any device a payment terminal, " championing the shift from traditional hardware to more flexible, software-based payment acceptance.

Media Appearances

Wolfgang has no verified media appearances

Work History

1-2025
Country Manager DACH at Softpay
12-2023 - 1-2025
Geschäftsführer Deutschland at Abrantix AG - Payment Technology Solutions
1-2021 - 1-2025
Senior Key-Account-Manager at Abrantix AG - Payment Technology Solutions
10-2017 - 1-2021
Senior Retail Consultant at JATO Dynamics Ltd
10-2017 - 1-2021
Senior Sourcing Network Manager at JATO DYNAMICS GmbH

Education

Diplom Betriebswirt VWA from VWA Hochschule für berufsbegleitendes Studium

More Information

Social Presence :

Prographics :

Exp : 14 Location : Adelsdorf, Bavaria, Germany Job Level : Middle Designation : Country Manager DACH at Softpay
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Insights For Selling To Wolfgang

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wolfgang is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Wolfgang

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Wolfgang move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Wolfgang take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Wolfgang

Personality Compatibility


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