Wolfgang Steuer in

Wolfgang Steuer

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Country Manager DACH at Softpay
📍 Adelsdorf, Bavaria, Germany

Wolfgang Steuer is the Country Manager for the DACH region at Softpay, leveraging his extensive leadership experience in the payment and software industry. He is dedicated to advancing digitalization and innovation to optimize payment solutions and enhance the customer experience. He holds a degree in Business Administration (Diplom Betriebswirt VWA).

Wolfgang shows a keen interest in communication dynamics and behavioral patterns, underscored by his certification as an NLP Practitioner. He analyzes topics ranging from consumer psychology in retail to broader economic trends, like fluctuations in commodity pricing.

He co-authored a 35-page whitepaper on self-checkout by personally analyzing over 2, 200 public comments on the topic.

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Experience
14 Years
Current Role
Country Manager DACH
Job Level
Middle
Location
Adelsdorf, Bavaria, Germany
Personality Overview

How Wolfgang shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Wolfgang cares about

Retail Payment Innovation
He focuses on replacing hardware terminals with app-based solutions, turning any smartphone into a checkout point to increase sales throughput and staff efficiency.
Self-Checkout Technology
Actively researches and writes about self-checkout, recently co-authoring a detailed whitepaper on the topic based on extensive market feedback and retailer insights.
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Career

Work history

1-2025
Country Manager DACH
Softpay
12-2023 - 1-2025
Geschäftsführer Deutschland
Abrantix AG - Payment Technology Solutions
1-2021 - 1-2025
Senior Key-Account-Manager
Abrantix AG - Payment Technology Solutions
10-2017 - 1-2021
Senior Retail Consultant
JATO Dynamics Ltd
10-2017 - 1-2021
Senior Sourcing Network Manager
JATO DYNAMICS GmbH
In the press

Media appearances

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Education
Diplom Betriebswirt VWA
VWA Hochschule für berufsbegleitendes Studium
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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