Wribhu Tyagi in

Wribhu Tyagi

Captain · DISC type DS
Chief Digital Officer (CDO) at Shivalik Small Finance Bank
📍 New Delhi, Delhi, India

Wribhu Tyagi is a fintech visionary and the current Chief Digital Officer at Shivalik Small Finance Bank. With over 20 years of experience, he has a rich history of co-founding Indias leading financial aggregator, Deal4Loans (now WishFin), and spearheading the growth of Visa Direct in India and South Asia. People who have worked with him describe him as sharp, articulate, and passionate.

Outside of work, Wribhu is an avid traveler who enjoys road trips to connect with locals and come back inspired. He has a keen interest in photography and is passionate about mentoring startups, helping them find their product-market fit. He also launched a pro-bono project to help MBA students find internships during the pandemic.

He co-founded and bootstrapped Deal4Loans for over a decade before it successfully raised Series A funding from Franklin Templeton.

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Experience
21 Years
Current Role
Chief Digital Officer (CDO)
Job Level
Leadership
Location
New Delhi, Delhi, India
Personality Overview

How Wribhu shows up

Dynamic But Sincere
Decisive But Calm
Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Wribhu cares about

Fintech Innovation
His entire career is built around fintech, from co-founding a profitable startup to leading digital payments for Visa and now driving digital transformation at a bank.
Digital Payments
He led the successful 'Zero to One' journey for Visa's Push Payments (Visa Direct) in India, launching several global-first products and influencing regional policy.
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Career

Work history

5-2025
Chief Digital Officer (CDO)
Shivalik Small Finance Bank
7-2021 - 5-2023
President, COO
Eko
10-2016 - 2-2020
Head Push Payments - India, South Asia
Visa
1-2015
Co-Founder
mTuzo
7-2014 - 8-2015
Consultant - Digital Strategy
RBL Bank
In the press

Media appearances

We are pleased to announce the appointment of Mr. Wribhu Tyagi as Chief Digital Officer. Featured in Shivalik Small Finance Bank – Facebook
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Education
2000 - 2002
MBA
Indian Institute of Management, Lucknow
1995 - 1999
B.E.
Delhi College of Engineering
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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