Wribhu Tyagi

Captain
DISC Type : DS

Chief Digital Officer (CDO) at Shivalik Small Finance Bank

New Delhi, Delhi, India

Overview

Wribhu Tyagi is a fintech visionary and the current Chief Digital Officer at Shivalik Small Finance Bank. With over 20 years of experience, he has a rich history of co-founding Indias leading financial aggregator, Deal4Loans (now WishFin), and spearheading the growth of Visa Direct in India and South Asia. People who have worked with him describe him as sharp, articulate, and passionate.

Outside of work, Wribhu is an avid traveler who enjoys road trips to connect with locals and come back inspired. He has a keen interest in photography and is passionate about mentoring startups, helping them find their product-market fit. He also launched a pro-bono project to help MBA students find internships during the pandemic.

He co-founded and bootstrapped Deal4Loans for over a decade before it successfully raised Series A funding from Franklin Templeton.

Personality Overview

Dynamic But Sincere

Decisive But Calm

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Fintech Innovation
His entire career is built around fintech, from co-founding a profitable startup to leading digital payments for Visa and now driving digital transformation at a bank.
Digital Payments
He led the successful 'Zero to One' journey for Visa's Push Payments (Visa Direct) in India, launching several global-first products and influencing regional policy.
Startup Mentorship
As a successful founder, he actively mentors startups on finding product-market fit and building sustainable growth, aiming to give back to the startup community.

Media Appearances

We are pleased to announce the appointment of Mr. Wribhu Tyagi as Chief Digital Officer. Featured in Shivalik Small Finance Bank – Facebook

See Now

Work History

5-2025
Chief Digital Officer (CDO) at Shivalik Small Finance Bank
7-2021 - 5-2023
President, COO at Eko
10-2016 - 2-2020
Head Push Payments - India, South Asia at Visa
1-2015
Co-Founder at mTuzo
7-2014 - 8-2015
Consultant - Digital Strategy at RBL Bank

Education

2000 - 2002
MBA from Indian Institute of Management, Lucknow
1995 - 1999
B.E. from Delhi College of Engineering

More Information

Social Presence :

Prographics :

Exp : 21 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Chief Digital Officer (CDO) at Shivalik Small Finance Bank
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Insights For Selling To Wribhu

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wribhu is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Wribhu

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Wribhu move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Wribhu take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Wribhu

Personality Compatibility


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