Ximena Salgado is the VP of Product & Technology at Bitso, where she leads the creation of crypto-based financial products for millions in Latin America. An expert in fintech, with previous leadership roles at Nubank, she combines strategic vision with a background in Behavioural Economics from The London School of Economics.
She is a passionate advocate for financial inclusion, with a particular focus on empowering women in the financial and technology sectors. Ximena actively contributes to initiatives that aim to close historical gender gaps through education and by fostering diverse and inclusive teams to drive innovation.
She recently led the launch of a feature allowing users to buy global stocks and cryptocurrencies in a single app, dismantling traditional investment barriers.
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