Ximena Salgado in

Ximena Salgado

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VP of Product & Technology - Retail at Bitso
📍 Mexico City Metropolitan Area

Ximena Salgado is the VP of Product & Technology at Bitso, where she leads the creation of crypto-based financial products for millions in Latin America. An expert in fintech, with previous leadership roles at Nubank, she combines strategic vision with a background in Behavioural Economics from The London School of Economics.

She is a passionate advocate for financial inclusion, with a particular focus on empowering women in the financial and technology sectors. Ximena actively contributes to initiatives that aim to close historical gender gaps through education and by fostering diverse and inclusive teams to drive innovation.

She recently led the launch of a feature allowing users to buy global stocks and cryptocurrencies in a single app, dismantling traditional investment barriers.

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Experience
11 Years
Current Role
VP of Product & Technology - Retail
Job Level
Senior
Location
Mexico City Metropolitan Area
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ximena cares about

Financial Inclusion
Frequently speaks about dismantling financial barriers and building inclusive infrastructure to give individuals access to global capital, especially in Mexico and Argentina.
Women in Fintech
Advocates for reducing the gender gap in the crypto industry, believing diverse teams are more innovative. She participated in a hackathon to boost women's financial independence.
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Career

Work history

11-2024
VP of Product & Technology - Retail
Bitso
7-2023 - 11-2024
Head of Product - Nu Mexico
Nubank
1-2022 - 7-2023
Head of Credit Card - Nu Mexico
Nubank
11-2020 - 12-2021
Product Lead - International Expansion
Nubank
9-2019 - 11-2020
Sr. Product Manager - Active Customer Experience
Nubank
In the press

Media appearances

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Education
2014 - 2014
Behavioural Economics and the Modern Economy
The London School of Economics and Political Science (LSE)
2012 - 2013
Diplomado en Derecho Bancario y Financiero
Instituto Tecnológico Autónomo de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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