Ximena Salgado

Observer
DISC Type : ci

VP of Product & Technology - Retail at Bitso

Mexico City Metropolitan Area

Overview

Ximena Salgado is the VP of Product & Technology at Bitso, where she leads the creation of crypto-based financial products for millions in Latin America. An expert in fintech, with previous leadership roles at Nubank, she combines strategic vision with a background in Behavioural Economics from The London School of Economics.

She is a passionate advocate for financial inclusion, with a particular focus on empowering women in the financial and technology sectors. Ximena actively contributes to initiatives that aim to close historical gender gaps through education and by fostering diverse and inclusive teams to drive innovation.

She recently led the launch of a feature allowing users to buy global stocks and cryptocurrencies in a single app, dismantling traditional investment barriers.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Financial Inclusion
Frequently speaks about dismantling financial barriers and building inclusive infrastructure to give individuals access to global capital, especially in Mexico and Argentina.
Women in Fintech
Advocates for reducing the gender gap in the crypto industry, believing diverse teams are more innovative. She participated in a hackathon to boost women's financial independence.
Fintech Innovation
Leads the development of new products at Bitso, such as global stock investing and seamless USD transfers, to expand access beyond traditional cryptocurrencies.

Media Appearances

Ximena has no verified media appearances

Work History

11-2024
VP of Product & Technology - Retail at Bitso
7-2023 - 11-2024
Head of Product - Nu Mexico at Nubank
1-2022 - 7-2023
Head of Credit Card - Nu Mexico at Nubank
11-2020 - 12-2021
Product Lead - International Expansion at Nubank
9-2019 - 11-2020
Sr. Product Manager - Active Customer Experience at Nubank

Education

2014 - 2014
Behavioural Economics and the Modern Economy from The London School of Economics and Political Science (LSE)
2012 - 2013
Diplomado en Derecho Bancario y Financiero from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico City Metropolitan Area Job Level : Senior Designation : VP of Product & Technology - Retail at Bitso
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Insights For Selling To Ximena

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ximena is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ximena

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ximena move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ximena take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ximena

Personality Compatibility


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