Xinxin Li, PhD

Critic
DISC Type : C

Sr. Director of Responsible AI and Technology at Salesforce

Greater Seattle Area, United States

Overview

Xinxin Li is the Sr. Director of Responsible AI & Technology at Salesforce, where she leads efforts in AI testing, evaluation, and alignment. She previously managed large data science teams at Indeed, driving high-impact AI initiatives. She holds a PhD from Columbia University and is a proponent of servant leadership.

She is passionate about mentoring emerging talent and fostering an environment where curiosity can thrive. A strong advocate for women in her field, she was a recipient of the IBM Women in Data Science Scholarship, supporting her early career and academic work.

Unique fact: Xinxin was a featured speaker at the prestigious Women in Data Science (WiDS) Worldwide 2024 conference, presenting on Red Teaming for Generative AI.

Personality Overview

Critic

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Responsible AI
Her current role at Salesforce is dedicated to making AI safe and ethical, focusing on testing, evaluation, and alignment to unlock business value responsibly.
AI Red Teaming
She is actively hiring researchers and data scientists for adversarial testing of AI models and recently spoke on this specific topic at a major industry conference.
Mentoring Talent
Considers servant leadership her motto and expresses a deep passion for mentoring emerging data scientists, fostering an environment of curiosity and growth.

Media Appearances

Xinxin has no verified media appearances

Work History

5-2025
Sr. Director of Responsible AI and Technology at Salesforce
1-2023 - 4-2025
Data Science Manager at Indeed.com
9-2022 - 1-2023
Staff Data Scientist at Indeed.com
9-2017 - 3-2021
Data Scientist at Expedia, Inc.
1-2013 - 8-2017
Data Analyst at Ikaishe LLC

Education

2006 - 2011
PhD from Columbia University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Seattle Area, United States Job Level : Senior Designation : Sr. Director of Responsible AI and Technology at Salesforce
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Insights For Selling To Xinxin

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xinxin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Xinxin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Xinxin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Xinxin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Xinxin

Personality Compatibility


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