Yael Burla in

Yael Burla

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Principal Product Marketer, AI & Search at Vimeo
📍 New York, New York, United States

Yael Burla is the Head of AI Product Marketing at Vimeo, where she translates complex AI innovations into successful go-to-market strategies. A University of Pennsylvania neuroscience graduate, she has a track record of driving significant revenue growth, notably launching a platform that achieved $7M ARR in just four months.

Outside of her primary role, Yael is passionate about fostering the next generation of tech companies. She actively advises Seed to Series B AI and SaaS startups as a mentor for Techstars and a Limited Partner at Stage 2 Capital, focusing on go-to-market strategy and building product marketing functions.

Unique fact: Yael leverages her background as a neuroscientist to bridge the gap between deep technical products and the psychology of the buyer.

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Experience
9 Years
Current Role
Principal Product Marketer, AI & Search
Job Level
Middle
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Yael cares about

AI Go-to-Market
Leads GTM for Vimeo's AI portfolio and advises numerous AI startups on positioning, messaging, and building their initial GTM function.
Startup Mentorship
Actively advises early-stage AI and SaaS companies on product-market fit and strategy through her roles at Techstars and Stage 2 Capital.
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Career

Work history

1-2024
Principal Product Marketer, AI & Search
Vimeo
4-2022 - 1-2024
Senior Product Marketing Manager
Vimeo
2-2024
Limited Partner, Stage 2 Capital Catalyst
Stage 2 Capital
9-2023
Mentor
Techstars
11-2020 - 4-2022
Founding Product Marketing Lead
pymetrics (now Harver)
In the press

Media appearances

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Education
Bachelor of Arts in Biological Basis of Behavior (Neuroscience)
University of Pennsylvania
Education details unavailable
Zurich International School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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