Yael Burla

Enigma
DISC Type : dic

Principal Product Marketer, AI & Search at Vimeo

New York, New York, United States

Overview

Yael Burla is the Head of AI Product Marketing at Vimeo, where she translates complex AI innovations into successful go-to-market strategies. A University of Pennsylvania neuroscience graduate, she has a track record of driving significant revenue growth, notably launching a platform that achieved $7M ARR in just four months.

Outside of her primary role, Yael is passionate about fostering the next generation of tech companies. She actively advises Seed to Series B AI and SaaS startups as a mentor for Techstars and a Limited Partner at Stage 2 Capital, focusing on go-to-market strategy and building product marketing functions.

Unique fact: Yael leverages her background as a neuroscientist to bridge the gap between deep technical products and the psychology of the buyer.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI Go-to-Market
Leads GTM for Vimeo's AI portfolio and advises numerous AI startups on positioning, messaging, and building their initial GTM function.
Startup Mentorship
Actively advises early-stage AI and SaaS companies on product-market fit and strategy through her roles at Techstars and Stage 2 Capital.
Responsible AI
Emphasizes the importance of a human-centered approach to AI, aligning with her philosophy on Responsible AI and its impact on the future of work.

Media Appearances

Yael has no verified media appearances

Work History

1-2024
Principal Product Marketer, AI & Search at Vimeo
4-2022 - 1-2024
Senior Product Marketing Manager at Vimeo
2-2024
Limited Partner, Stage 2 Capital Catalyst at Stage 2 Capital
9-2023
Mentor at Techstars
11-2020 - 4-2022
Founding Product Marketing Lead at pymetrics (now Harver)

Education

Bachelor of Arts in Biological Basis of Behavior (Neuroscience) from University of Pennsylvania
Education details unavailable from Zurich International School

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Middle Designation : Principal Product Marketer, AI & Search at Vimeo
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Insights For Selling To Yael

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yael is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Yael

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Yael move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Yael take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Yael

Personality Compatibility


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