Yael Cholow

Critic
DISC Type : C

VP of HR at Apono

Israel

Overview

Yael Cholow is the VP of HR at Apono, a cloud access management company. With a background in building and scaling HR departments at tech startups like Zencity and Ctrl, she has extensive experience in talent acquisition and developing team culture. She holds a Masters degree from Reichman University.

Outside of her primary role, Yael is passionate about supporting military reservists in their transition to the civilian workforce. She actively volunteers with MiluimTech, an organization dedicated to bridging the gap between reservists and the high-tech industry in Israel.

She has co-authored a publication on conceptual metaphors and gustatory priming.

Personality Overview

Negotiator

Information Seeker

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Supporting Reservists
Actively involved with MiluimTech, an organization helping Israeli army reservists find jobs in the high-tech sector.
Global Talent Acquisition
Is currently focused on hiring a Global Talent Acquisition Partner to support Apono's worldwide growth.
Startup Team Culture
Emphasizes the importance of teamwork, collaboration, and a positive environment as key reasons for talent to join Apono.

Media Appearances

Yael has no verified media appearances

Work History

1-2025
VP of HR at Apono
6-2022 - 9-2024
Head of HR at Ctrl (acquired by Sana AI)
9-2020 - 6-2022
Director of HR at Zencity
10-2018 - 8-2020
HRBP and HR Manager at Zencity
9-2013 - 6-2017
Talent Acquisition & HR Specialist at Trusteer (Acquired by IBM)

Education

2015 - 2017
Master’s Degree from Reichman University
2011 - 2014
Bachelor of Arts (B.A.) from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Israel Job Level : Senior Designation : VP of HR at Apono
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Insights For Selling To Yael

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Yael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Yael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yael

Personality Compatibility


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