Yamila Feccia

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DISC Type : cd

Professor - Minor in Sales Innovation at EAE Business School

Madrid, Community of Madrid, Spain

Overview

Yamila Feccia is a commercial leader with a background in deep tech, specializing in go-to-market strategy for complex technologies like robotics and AI. As CCO of STAR ROBOTICS, she built their commercial structure from the ground up across 11 countries. People who have worked with her describe her as an exceptional strategic thinker and a natural salesperson.

She is intellectually curious, with a background as an economist and a published author on topics like populism. Her personal writings reveal a reflective nature, often drawing lessons from her family, personal history, and literary figures like Mario Vargas Llosa. She is also a Professor of Sales Innovation at EAE Business School.

She teaches a non-traditional sales program that integrates neuromarketing, self-awareness, and interpersonal dynamics as pillars of modern selling.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Autonomous Robotics
As CCO of STAR ROBOTICS, she leads commercial strategy for autonomous security robots used in critical infrastructure, defense, and industrial environments.
Go-to-Market Strategy
She has over a decade of experience designing and executing GTM strategies in 11 countries for complex, long-sales-cycle technologies.
Modern Sales Techniques
As a professor, she teaches a unique sales program focused on neuromarketing, human psychology, and AI-powered sales tools.

Media Appearances

Yamila Feccia – STAR ROBOTICS: Robots inteligentes, la nueva era de la seguridad y la inspección. Featured in Fundació BIT – Recursos Formatius

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Two professors from EAE Business School Madrid participate in the Macrorrueda Colombia in Europe. Featured in EAE Madrid

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STAR ROBOTICS at CES 2025 - A chat with Yamila Feccia. Featured in YouTube

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Work History

9-2024
Professor - Minor in Sales Innovation at EAE Business School
1-2023 - 11-2025
Chief Commercial Officer (CCO) at STAR ROBOTICS
9-2019 - 1-2023
Investment & Business Development Manager at SegoFinance
5-2021 - 9-2022
Project Development Manager at Fundación Civismo
6-2018 - 7-2019
Associate Director at Biocor Europe, S. L.

Education

2019 - 2020
Máster en Dirección Financiera y Control de Gestión from EAE Business School
2017 - 2018
International Marketing & Sales Management from EAE Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Professor - Minor in Sales Innovation at EAE Business School
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Insights For Selling To Yamila

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yamila is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Yamila

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Yamila move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Yamila take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Yamila

Personality Compatibility


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