Yanina Erman in

Yanina Erman

Pioneer · DISC type isd
Global Head of Corporate Marketing and Communications at Cockroach Labs
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Global Head of Corporate Marketing and Communications
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Yanina shows up

Decisive But Friendly
Driven But Considerate
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Yanina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Global Head of Corporate Marketing and Communications
Cockroach Labs
6-2023 - 5-2025
Global Head of Communications
Smartly
2-2022 - 7-2023
Vice President, Marketing and Communications | WPP Company|
EssenceMediacom
7-2020 - 1-2022
Director of Communications and Marketing | WPP Company |
WPP
6-2016 - 7-2021
Director of Communications, North America | WPP Company |
Geometry Global
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2007
Bachelor's degree
S.I. Newhouse School of Public Communications at Syracuse University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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