Yanina Erman

Pioneer
DISC Type : isd

Global Head of Corporate Marketing and Communications at Cockroach Labs

New York, New York, United States

Overview

Yanina has no verified overview

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Yanina has no verified topics they care about

Media Appearances

Yanina has no verified media appearances

Work History

3-2025
Global Head of Corporate Marketing and Communications at Cockroach Labs
6-2023 - 5-2025
Global Head of Communications at Smartly
2-2022 - 7-2023
Vice President, Marketing and Communications | WPP Company| at EssenceMediacom
7-2020 - 1-2022
Director of Communications and Marketing | WPP Company | at WPP
6-2016 - 7-2021
Director of Communications, North America | WPP Company | at Geometry Global

Education

2003 - 2007
Bachelor's degree from S.I. Newhouse School of Public Communications at Syracuse University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Head of Corporate Marketing and Communications at Cockroach Labs
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Insights For Selling To Yanina

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yanina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Yanina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Yanina move?

  • They are generally fast movers and can take quick decisions
  • Can Yanina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Yanina

Personality Compatibility


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