Yaniv Costica

Energizer
DISC Type : I

Director of Engineering at Trullion

Israel

Overview

Yaniv Costica is the Director of Engineering at Trullion, specializing in data, AI, and building systems that power next-generation accounting technology. An alumnus of Ben-Gurion University, his career is marked by leading global teams and scaling data capabilities at companies like Rekor. People who have worked with him describe him as exceptional and highly skilled.

As the third employee at Waycare (later acquired by Rekor), he built the companys entire data pipeline infrastructure from the ground up.

Personality Overview

Believer

Informal

Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

AI for Public Safety
Authored an article on using AI and data analysis to prevent infrastructure failures like highway sinkholes, demonstrating a passion for applying technology to real-world safety challenges.
Building AI Platforms
Is currently hiring a team to build an AI-powered, chat-based knowledge platform using technologies like Agents, LLMs, and RAG to interact with complex financial data.
Engineering Leadership
His professional headline emphasizes a focus on "people, clarity, and getting things done, " reflecting a core interest in effective team management and execution.

Media Appearances

Yaniv has no verified media appearances

Work History

9-2025
Director of Engineering at Trullion
10-2024 - 9-2025
Sr. Director, Data and AI at Rekor
10-2021 - 9-2024
Director of Engineering, Application Group at Rekor
12-2020 - 9-2021
Data Team Lead at Waycare (acquired by Rekor)
1-2018 - 11-2020
Data Engineer at Waycare (acquired by Rekor)

Education

2012 - 2016
Bachelor of Engineering (B.E.) from Ben-Gurion University of the Negev

More Information

Social Presence :

Prographics :

Exp : 10 Location : Israel Job Level : Mid-senior Designation : Director of Engineering at Trullion
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Insights For Selling To Yaniv

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yaniv is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Yaniv

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Yaniv move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Yaniv take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Yaniv

Personality Compatibility


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