Yawen Deng in

Yawen Deng

Login to view DISC.
Performance Marketing Manager - Membership, Co-op Live, Peckish App at Co-op
📍 Manchester, England, United Kingdom

Yawen is a growth-driven digital marketing professional specializing in performance marketing and paid media. With a Master of Science from the University of Southampton, she has a proven track record of driving acquisition and optimizing media strategies for major brands like Co-op and Jo Malone London.

She is passionate about professional development, attending industry events like Performance MCR to connect with inspiring people and stay ahead of trends like AI. Her certification in "The Six Morning Habits of High Performers" suggests a focus on personal effectiveness and continuous improvement.

At a previous role, she expanded competitor traffic by over 600% year-over-year with a return on investment greater than 200%.

Read the full overview →
Experience
7 Years
Current Role
Performance Marketing Manager - Membership, Co-op Live, Peckish App
Job Level
Middle
Location
Manchester, England, United Kingdom
Personality Overview

How Yawen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Yawen cares about

App Growth & Innovation
Focuses on leveraging innovative strategies to drive app user acquisition and engagement, having reached over 2 million unique users in a recent campaign.
Performance Marketing
Deeply experienced in using data-led insights from paid media, including search and display, to deliver measurable business growth and customer acquisition.
+4 more topics Login to view topics
Career

Work history

1-2026
Performance Marketing Manager - Membership, Co-op Live, Peckish App
Co-op
11-2022 - 1-2026
Performance Marketing Manager - Ecom & Membership (Food)
Co-op
5-2022 - 11-2022
Paid Search Manager (MG OMD)
Omnicom Media Group UK
1-2021 - 4-2022
Paid Media Executive - LOOKFANTASTIC
THG
12-2018 - 1-2021
PPC Executive
Intouch Games Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Master of Science - MS
University of Southampton
2015 - 2016
BA in Academic & Culture Immersion
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Co-op Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Yawen. Free, 10 seconds.