Yawen Deng

Doer
DISC Type : ds

Performance Marketing Manager - Membership, Co-op Live, Peckish App at Co-op

Manchester, England, United Kingdom

Overview

Yawen is a growth-driven digital marketing professional specializing in performance marketing and paid media. With a Master of Science from the University of Southampton, she has a proven track record of driving acquisition and optimizing media strategies for major brands like Co-op and Jo Malone London.

She is passionate about professional development, attending industry events like Performance MCR to connect with inspiring people and stay ahead of trends like AI. Her certification in "The Six Morning Habits of High Performers" suggests a focus on personal effectiveness and continuous improvement.

At a previous role, she expanded competitor traffic by over 600% year-over-year with a return on investment greater than 200%.

Personality Overview

Long-term Focused

Fast-paced

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

App Growth & Innovation
Focuses on leveraging innovative strategies to drive app user acquisition and engagement, having reached over 2 million unique users in a recent campaign.
Performance Marketing
Deeply experienced in using data-led insights from paid media, including search and display, to deliver measurable business growth and customer acquisition.
AI in Marketing
Attends industry events and shares takeaways on emerging trends, showing a specific interest in the application of AI to enhance marketing performance.

Media Appearances

Yawen has no verified media appearances

Work History

1-2026
Performance Marketing Manager - Membership, Co-op Live, Peckish App at Co-op
11-2022 - 1-2026
Performance Marketing Manager - Ecom & Membership (Food) at Co-op
5-2022 - 11-2022
Paid Search Manager (MG OMD) at Omnicom Media Group UK
1-2021 - 4-2022
Paid Media Executive - LOOKFANTASTIC at THG
12-2018 - 1-2021
PPC Executive at Intouch Games Ltd

Education

2017 - 2018
Master of Science - MS from University of Southampton
2015 - 2016
BA in Academic & Culture Immersion from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 7 Location : Manchester, England, United Kingdom Job Level : Middle Designation : Performance Marketing Manager - Membership, Co-op Live, Peckish App at Co-op
URL has been copied!

Insights For Selling To Yawen

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yawen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yawen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yawen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yawen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yawen

Personality Compatibility


Other Co-op Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.