Yeliz Kern-Ülker in

Yeliz Kern-Ülker

Enigma · DISC type dci
Head of Strategy, Planning & Insights at British American Tobacco
📍 Zurich, Switzerland

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Head of Strategy, Planning & Insights
Location
Zurich, Switzerland
Personality Overview

How Yeliz shows up

Challenger
Friendly Yet Blunt
Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Priorities

Topics Yeliz cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2014 - 5-2016
Head of Strategy, Planning & Insights
British American Tobacco
2-2012 - 2-2014
Senior Global Brand Manager
British American Tobacco
1-2011 - 2-2012
Head of Brands EEMEA
British American Tobacco
6-2010 - 1-2011
Marketing Planning & Insights Manager
British American Tobacco
1-2009 - 6-2010
CORA& Brand Manager
British American Tobacco
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2002
Master of Business Administration (M.B.A.)
Istanbul Bilgi University
1995 - 1999
Bachelor’s Degree
Yıldız Teknik Üniversitesi
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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