Yen Pham

Questioner
DISC Type : c

Director - Partner Ecosystem, Programs and Channel Marketing at Trend Micro

Irving, Texas, United States

Overview

Yen Pham is the Director of Partner Ecosystem and Programs at Trend Micro, bringing over 12 years of experience in go-to-market and channel strategy. She specializes in AI-driven channel transformation and building partner programs. Colleagues call her indispensable, citing her initiative, intelligence, and drive.

Yen was recognized by CRN in 2021 as both a "Woman of the Channel" and one of the "Rising Female Stars of the IT Channel" for her significant contributions.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Cybersecurity
Her recent focus is on spearheading AI-driven channel business transformation and she frequently posts about securing AI systems, LLMs, and Generative AI from evolving threats.
Partner Ecosystems
Her entire career at Trend Micro and Samsung has been dedicated to building and scaling partner programs with VARs, MSPs, and Cloud Service Providers like AWS and Azure.
Go-to-Market Strategy
A core expertise mentioned in her roles, focused on developing and executing strategies to launch products and enable co-selling motions with partners.

Media Appearances

Yen has no verified media appearances

Work History

3-2022
Director - Partner Ecosystem, Programs and Channel Marketing at Trend Micro
1-2020 - 3-2022
Sr. Manager - Channel Programs at Trend Micro
10-2017 - 12-2019
Channel Marketing Manager at Trend Micro
8-2016 - 9-2017
Head of Demand Generation and Partner Marketing at Gorilla Corporation
8-2016
Partner Program & Channel Marketing Manager at Samsung Electronics America

Education

2011 - 2012
Master of Science (M.S.) in Marketing from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : 16 Location : Irving, Texas, United States Job Level : Mid-senior Designation : Director - Partner Ecosystem, Programs and Channel Marketing at Trend Micro
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Insights For Selling To Yen

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Yen

Personality Compatibility


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