Yen Pham in

Yen Pham

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Director - Partner Ecosystem, Programs and Channel Marketing at Trend Micro
📍 Irving, Texas, United States

Yen Pham is the Director of Partner Ecosystem and Programs at Trend Micro, bringing over 12 years of experience in go-to-market and channel strategy. She specializes in AI-driven channel transformation and building partner programs. Colleagues call her indispensable, citing her initiative, intelligence, and drive.

Yen was recognized by CRN in 2021 as both a "Woman of the Channel" and one of the "Rising Female Stars of the IT Channel" for her significant contributions.

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Experience
16 Years
Current Role
Director - Partner Ecosystem, Programs and Channel Marketing
Job Level
Mid-senior
Location
Irving, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yen cares about

AI in Cybersecurity
Her recent focus is on spearheading AI-driven channel business transformation and she frequently posts about securing AI systems, LLMs, and Generative AI from evolving threats.
Partner Ecosystems
Her entire career at Trend Micro and Samsung has been dedicated to building and scaling partner programs with VARs, MSPs, and Cloud Service Providers like AWS and Azure.
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Career

Work history

3-2022
Director - Partner Ecosystem, Programs and Channel Marketing
Trend Micro
1-2020 - 3-2022
Sr. Manager - Channel Programs
Trend Micro
10-2017 - 12-2019
Channel Marketing Manager
Trend Micro
8-2016 - 9-2017
Head of Demand Generation and Partner Marketing
Gorilla Corporation
8-2016
Partner Program & Channel Marketing Manager
Samsung Electronics America
In the press

Media appearances

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Education
2011 - 2012
Master of Science (M.S.) in Marketing
The University of Texas at Dallas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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