Yeray Fraga

Judge
DISC Type : Dc

Head of sales - Country lead at Retarus

Madrid, Community of Madrid, Spain

Overview

Yeray Fraga is an experienced sales leader with over 14 years in the field, currently serving as Head of Sales at Retarus. He specializes in commercial strategy, team leadership, and B2B sales, holding a degree in marketing and international trade. Colleagues often describe him as an innate leader, organized, and committed.

Outside of his professional role, Yeray follows the world of sports, particularly the achievements of prominent Spanish tennis figures. He is a firm believer that dedicated effort and the right attitude are fundamental to achieving success, a principle he applies to both his business and personal endeavors.

He co-founded Sales Solutions B2B, a sales consultancy aimed at democratizing support for small and medium-sized tech businesses to foster sustainable growth.

Personality Overview

Features Driven

Demanding

Generally Skeptic

They prefer to be the ones controlling the conversation or defining the terms.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

Defining Objectives
He frequently posts about the importance of setting coherent, convergent, and connected goals to accelerate business growth and improve decision-making.
Sales Leadership
As a Head of Sales, he focuses on leading revenue teams with a philosophy of direct, honest sales and data-driven decisions to break records.
Time Management
Advocates for effective prioritization, arguing that constant urgency in business is often a symptom of poor planning and lack of clear criteria.

Media Appearances

Yeray has no verified media appearances

Work History

10-2025
Head of sales - Country lead at Retarus
5-2024
Co-founder - Sales consulting at Sales Solutions B2B
11-2021
Contributor at Lum Network
3-2025 - 10-2025
Business Manager for Digital Transformation and AI Projects at Serquo
1-2024 - 3-2025
Senior Key Account Manager - Sales Consultative at SealPath - Protección Total de la Información

Education

2018 - 10-2023
Grado en marketing y comercio internacional from Universidad Internacional de La Rioja
2015 - 2016
Ciclo de contabilidad Suiza from Ifage centre d'études

More Information

Social Presence :

Prographics :

Exp : 14 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Head of sales - Country lead at Retarus
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Insights For Selling To Yeray

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yeray is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yeray

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Yeray move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yeray take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yeray

Personality Compatibility


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