Yeray Fraga in

Yeray Fraga

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Head of sales - Country lead at Retarus
📍 Madrid, Community of Madrid, Spain

Yeray Fraga is an experienced sales leader with over 14 years in the field, currently serving as Head of Sales at Retarus. He specializes in commercial strategy, team leadership, and B2B sales, holding a degree in marketing and international trade. Colleagues often describe him as an innate leader, organized, and committed.

Outside of his professional role, Yeray follows the world of sports, particularly the achievements of prominent Spanish tennis figures. He is a firm believer that dedicated effort and the right attitude are fundamental to achieving success, a principle he applies to both his business and personal endeavors.

He co-founded Sales Solutions B2B, a sales consultancy aimed at democratizing support for small and medium-sized tech businesses to foster sustainable growth.

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Experience
14 Years
Current Role
Head of sales - Country lead
Job Level
Mid-senior
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Yeray shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yeray cares about

Defining Objectives
He frequently posts about the importance of setting coherent, convergent, and connected goals to accelerate business growth and improve decision-making.
Sales Leadership
As a Head of Sales, he focuses on leading revenue teams with a philosophy of direct, honest sales and data-driven decisions to break records.
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Career

Work history

10-2025
Head of sales - Country lead
Retarus
5-2024
Co-founder - Sales consulting
Sales Solutions B2B
11-2021
Contributor
Lum Network
3-2025 - 10-2025
Business Manager for Digital Transformation and AI Projects
Serquo
1-2024 - 3-2025
Senior Key Account Manager - Sales Consultative
SealPath - Protección Total de la Información
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 10-2023
Grado en marketing y comercio internacional
Universidad Internacional de La Rioja
2015 - 2016
Ciclo de contabilidad Suiza
Ifage centre d'études
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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