Yi Tang

Critic
DISC Type : C

Senior Staff Data Scientist at The Trade Desk

Redmond, Washington, United States

Overview

Yi Tang is a Senior Staff Data Scientist at The Trade Desk with a decade of experience in machine learning. He specializes in search ranking and recommendation systems for streaming TV, having previously driven significant user engagement and revenue growth at Microsoft. He holds a Ph. D. from the University at Buffalo.

Outside of his core responsibilities, Yi demonstrates a commitment to his alma mater, having recently promoted the University at Buffalos Giving Day. He also pursues continuous learning, recently completing a course on how to effectively tell stories with data, showcasing a passion for clear and impactful communication.

Unique fact: Yi co-authored a publication on using likelihood ratios for forensic identification, applying machine learning principles to a highly specialized field.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Streaming Discovery
His current role at The Trade Desk focuses on using ML and AI to power content discovery, search, and recommendations for the Ventura TV OS.
Recommendation Systems
He has a long history of building and improving content recommendation engines, both in his current role and previously for Microsoft News & Feeds services.
Deep Learning Models
At Microsoft, he built deep semantic models like BERT and DSSM that resulted in double-digit improvements to user engagement and significant revenue impact.

Media Appearances

Yi has no verified media appearances

Work History

7-2025
Senior Staff Data Scientist at The Trade Desk
8-2023 - 12-2024
Staff Machine Learning Engineer at Haystack News
4-2020 - 11-2023
Sr Machine Learning Scientist, Tech Lead at Microsoft
3-2017 - 3-2020
Sr Machine Learning Scientist at Microsoft
12-2014 - 3-2017
Machine Learning Scientist II at Microsoft

Education

2006 - 2012
Ph.D. from University at Buffalo
2002 - 2006
B.E. from Beijing University of Posts and Telecommunications

More Information

Social Presence :

Prographics :

Exp : 15 Location : Redmond, Washington, United States Job Level : N/A Designation : Senior Staff Data Scientist at The Trade Desk
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Insights For Selling To Yi

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yi

Personality Compatibility


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