Yi Tang in

Yi Tang

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Senior Staff Data Scientist at The Trade Desk
📍 Redmond, Washington, United States

Yi Tang is a Senior Staff Data Scientist at The Trade Desk with a decade of experience in machine learning. He specializes in search ranking and recommendation systems for streaming TV, having previously driven significant user engagement and revenue growth at Microsoft. He holds a Ph. D. from the University at Buffalo.

Outside of his core responsibilities, Yi demonstrates a commitment to his alma mater, having recently promoted the University at Buffalos Giving Day. He also pursues continuous learning, recently completing a course on how to effectively tell stories with data, showcasing a passion for clear and impactful communication.

Unique fact: Yi co-authored a publication on using likelihood ratios for forensic identification, applying machine learning principles to a highly specialized field.

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Experience
15 Years
Current Role
Senior Staff Data Scientist
Location
Redmond, Washington, United States
Personality Overview

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Communication Style
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Priorities

Topics Yi cares about

Streaming Discovery
His current role at The Trade Desk focuses on using ML and AI to power content discovery, search, and recommendations for the Ventura TV OS.
Recommendation Systems
He has a long history of building and improving content recommendation engines, both in his current role and previously for Microsoft News & Feeds services.
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Career

Work history

7-2025
Senior Staff Data Scientist
The Trade Desk
8-2023 - 12-2024
Staff Machine Learning Engineer
Haystack News
4-2020 - 11-2023
Sr Machine Learning Scientist, Tech Lead
Microsoft
3-2017 - 3-2020
Sr Machine Learning Scientist
Microsoft
12-2014 - 3-2017
Machine Learning Scientist II
Microsoft
In the press

Media appearances

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Education
2006 - 2012
Ph.D.
University at Buffalo
2002 - 2006
B.E.
Beijing University of Posts and Telecommunications
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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