Yichen Ma

Visionary
DISC Type : Ds

Sales and Account Manager at Bending Spoons

London, England, United Kingdom

Overview

Yichen Ma is a Sales and Account Manager at Bending Spoons, specializing in B2B sales and business development for technology platforms. With a background in scaling local inventory solutions, he has a proven record of exceeding sales targets. He holds a Master of Philosophy from the University of Cambridge.

His academic pursuits suggest a strong personal interest in analytical thinking and humanities, having studied Philosophy at both the University of Cambridge and The London School of Economics and Political Science (LSE).

Unique fact: While working at a pre-revenue startup, he successfully booked over 30 meetings and initiated more than 10 partnership conversations.

Personality Overview

Risk Tolerant

Objective Evaluator

Big Vision Person

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Omnichannel Retail
He frequently discusses the importance of bridging the gap between digital platforms and physical stores to enhance the modern shopping journey and drive footfall.
Retail Technology
Tracks investment and innovation in retail tech, believing that adopting new technology is critical for retailers to meet rising customer expectations and stay competitive.
Local Inventory Visibility
Passionate about making in-store products visible online, drawing from professional experience scaling inventory platforms and personal frustration with inaccurate stock information.

Media Appearances

Yichen has no verified media appearances

Work History

9-2025
Sales and Account Manager at Bending Spoons
9-2025
Sales and Account Manager at Brightcove
8-2024 - 8-2025
Business Development Manager at NearSt
1-2024 - 7-2024
Sales Associate at The Be Company
6-2022 - 5-2023
Cross-border Institutional Sales at Harvest Fund Management

Education

9-2022 - 7-2023
Master of Philosophy - MPhil from University of Cambridge
9-2017 - 7-2021
Philosophy from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Middle Designation : Sales and Account Manager at Bending Spoons
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Insights For Selling To Yichen

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yichen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yichen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yichen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yichen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yichen

Personality Compatibility


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