Yong Choi

Inspirer
DISC Type : id

Sr. Director, Head of B2B TPM/Product Strategy at Samsung Electronics

Mountain View, California, United States

Overview

Yong Choi leads B2B Technical Program Management and Product Strategy at Samsung Research America. He specializes in driving the execution of mobile security products, managing cross-functional teams, and developing investment strategies for B2B services. He holds an MBA from UCLA Anderson School of Management and a certificate in Project Management from UC Berkeley Extension.

Based on his interests, Yong appears to follow major players in the technology and entertainment industries, such as Microsoft and The Walt Disney Company. He is also actively looking to grow his team with talented senior technical program managers.

He was the first team member recruited for the Samsung Knox security platform, where he drove its initial product strategy.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

B2B Product Strategy
His role involves managing a product strategy team to identify growth opportunities, evaluate market expansion, and develop recommendations for B2B product and service investments.
Mobile Security
He was the first team member for Samsung's flagship security platform, Knox, and helped it achieve the first STIG approval from the DoD for an Android device.
Technical Program Management
He manages a team of technical program managers to deliver mobile security products and has defined multiple project planning and delivery processes in a global organization.

Media Appearances

Yong has no verified media appearances

Work History

3-2018
Sr. Director, Head of B2B TPM/Product Strategy at Samsung Electronics
4-2015 - 2-2018
Director, Head of B2B Technical Program Management at Samsung Electronics
9-2012 - 3-2015
Sr. Manager, B2B Technical Program Management & Strategic Alliances at Samsung Electronics
4-2012 - 7-2012
Lead Oracle Applications DBA Consultant at CACI International Inc
10-2006 - 3-2012
Lead Oracle Applications DBA Consultant at SRA International

Education

Master of Business Administration - MBA from UCLA Anderson School of Management
Certificate of Project management from UC Berkeley Extension

More Information

Social Presence :

Prographics :

Exp : 24 Location : Mountain View, California, United States Job Level : Senior Designation : Sr. Director, Head of B2B TPM/Product Strategy at Samsung Electronics
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Insights For Selling To Yong

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yong is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Yong

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Yong move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Yong take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Yong

Personality Compatibility


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