Young (Young Jo) Choi

Energizer
DISC Type : I

COO & CFO at StarKist Co.

United States

Overview

Young Jo Choi is the President and CEO of StarKist Co. , leveraging over a decade of leadership experience in the food and beverage industry. His expertise encompasses strategic planning, financial management, and operations, supported by an MBA from Manchester Business School and an Executive MBA from INSEAD.

He uniquely ascended to the CEO position directly from a dual role as Chief Operating Officer and Chief Financial Officer within StarKist.

Personality Overview

Big Picture Person

Full Of Energy

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Food Industry Leadership
As CEO of StarKist and a former COO and CFO at Paris Baguette America, he has extensive executive experience within the food and beverage sector.
Strategic Finance
His background as a multi-time CFO highlights his expertise in managerial finance, financial planning, and forecasting to fuel corporate growth.
Operational Management
Having served as COO at two major food companies, he possesses deep knowledge of optimizing business operations for efficiency and performance.

Media Appearances

Young has no verified media appearances

Work History

2-2025
COO & CFO at StarKist Co.
12-2023 - 2-2025
Chief Executive Officer (CEO) at StarKist Co.
6-2023 - 12-2023
COO & CFO at StarKist Co.
8-2018 - 4-2022
Chief Financial Officer (CFO) at Paris Baguette America
2-2017 - 7-2018
Chief Operations Officer (COO) at Paris Baguette America

Education

2021 - 2021
Executive MBA from INSEAD
2002 - 2004
Master of Business Administration (M.B.A.) from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Leadership Designation : COO & CFO at StarKist Co.
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Insights For Selling To Young (Young Jo)

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Young (Young Jo) is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Young (Young Jo)

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Young (Young Jo) move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Young (Young Jo) take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Young (Young Jo)

Personality Compatibility


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