Yousef Soudan
Login to view DISC.Yousef Soudan is the founder of SDN WRLD, a creative holding company that includes SDN MEDIA & STUDIOS. His media company focuses on inspiring and empowering audiences in the Middle East through value-driven content. A graduate of The American University in Cairo, he also teaches content creation there.
He is a reflective individual who believes that business is fundamentally about relationships and trust. He values adaptability and authenticity, advocating for using different leadership styles—from sharp and accountable to empathetic and supportive—based on what the situation and his team members require.
In 2023, Yousef was named to the Forbes Middle East 30 Under 30 list for his work in Media & Marketing.
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