Yu Chen Hsu in

Yu Chen Hsu

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Media Delegate at COP30 Brazil
📍 London, England, United Kingdom

Yu Chen Hsu is the CEO of The Icons, a global media platform focused on influential leaders and sustainability. A University of Cambridge graduate, she serves as a Media Delegate for the UN Climate Conferences (COP28, COP29, and COP30) and has a background in corporate marketing and public relations.

Colleagues describe her as an active, energetic, and easygoing person. Her personal interests appear to be in leadership and communication, as she has authored two books on topics including personal branding strategies and in-depth dialogues with public figures. She also follows companies like Oracle and WarnerMedia.

She is the author of a book on leadership titled "Future Presidency Studies: Deconstructing the Brand Strategy of Charismatic Leaders".

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Current Role
Media Delegate
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Yu cares about

Sustainable Development
Her media platform, The Icons, highlights leaders' contributions to sustainability, and she has served as a Media Delegate at three consecutive UN Climate Conferences (COP28, COP29, COP30).
Leadership Branding
She authored "Future Presidency Studies: Deconstructing the Brand Strategy of Charismatic Leaders", demonstrating a deep interest in how influential figures build their personal brands.
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Career

Work history

11-2025 - 11-2025
Media Delegate
COP30 Brazil
11-2024 - 11-2024
Media Delegate
COP29 Azerbaijan
11-2023 - 11-2023
Media Delegate
COP28 UAE
10-2020
Chief Executive Officer
The Icons
2016 - 2019
Senior PR and Corporate Marketing Manager
DHgate.com
In the press

Media appearances

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Education
2010 - 2011
Master's Degree
University of Cambridge
Master of Engineering (M.Eng.)
National Taiwan Normal University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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