Yu Cheng

Energizer
DISC Type : I

Vice President - Product Solutions and R&D, TA Instruments at Waters Corporation

New York City Metropolitan Area, United States

Overview

As Vice President at Waters/TA Instruments, Yu Cheng leads global product solutions, R&D, and marketing. With a PhD from Princeton University, he brings extensive experience from executive roles in healthcare at Nestlé Health Science and Boehringer Ingelheim to drive innovation in analytical instruments.

He founded and led Nestlé Health Sciences first E-Health Digital Incubator, focusing on business model innovation and growth hacking in the digital health space.

Personality Overview

Enthusiastic

Relationship Oriented

Informal

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Scientific Innovation
Leads R&D, product management, and applications for TA Instruments, a key division of Waters Corporation focused on advanced analytical instruments.
Digital Health Ventures
Founded and headed the E-Health Incubator at Nestlé Health Science, demonstrating a focus on business model innovation in healthcare technology.
Healthcare Commercialization
Drove commercial strategy and marketing for major cardiovascular and diabetes products as an Executive Director at Boehringer Ingelheim.

Media Appearances

Yu has no verified media appearances

Work History

4-2024
Vice President - Product Solutions and R&D, TA Instruments at Waters Corporation
9-2018 - 4-2024
Global Head, Metabolic Health at Nestlé Health Science
3-2017 - 4-2024
Global Head, E-Health Incubator at Nestlé Health Science
8-2015 - 9-2018
Global Head, Strategy and Business Acceleration at Nestlé Health Science
5-2013 - 8-2015
Executive Director, Marketing at Boehringer Ingelheim

Education

PhD from Princeton University
BS from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President - Product Solutions and R&D, TA Instruments at Waters Corporation
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Insights For Selling To Yu

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yu is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Yu

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Yu move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Yu take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Yu

Personality Compatibility


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