Yuriy Ashkinadze

Researcher
DISC Type : Cs

Sr. Director of Analytics and CRM at PlanetArt Company

Los Angeles, California, United States

Overview

Yuriy Ashkinadze is a strategic business and analytics leader with expertise in machine learning, AI, and CRM. As Sr. Director of Analytics at PlanetArt, he develops data-driven strategies to drive growth. He holds an MBA from California State University, Northridge. People he has worked with describe him as detail-oriented, knowledgeable, and highly collaborative.

He has a keen professional interest in the strategies employed by leading technology and consulting firms like Microsoft and the Boston Consulting Group (BCG).

At a previous company, he led the effort to build a multi-channel, real-time customer database that significantly improved customer lifetime value.

Personality Overview

Perfectionist

Self-Disciplined

Soft Communicator

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Customer Analytics
His career has focused on customer analysis, segmentation, and predictive modeling to improve acquisition, cross-sell, and upsell marketing efforts.
Marketing Automation
Managed and enhanced multi-channel marketing automation platforms, including email and direct mail, in previous senior roles at Guthy|Renker.
AI & Machine Learning
Lists AI and Machine Learning as key areas of expertise, applying them to optimize marketing campaigns and customer lifetime value.

Media Appearances

Yuriy has no verified media appearances

Work History

3-2017
Sr. Director of Analytics and CRM at PlanetArt Company
10-2015 - 12-2016
Sr. Director of Mktg. Analytics at Cydcor
3-2011 - 10-2015
Sr. Director of Database Marketing and Analysis, Customer Analytics at Guthy|Renker
10-2008 - 3-2011
Director of Database Mktg., Customer Analytics at Guthy|Renker
5-2006 - 5-2008
Director of Mktg. Analytics at KERN - an Omnicom Agency

Education

1998 - 2001
MBA from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 22 Location : Los Angeles, California, United States Job Level : Senior Designation : Sr. Director of Analytics and CRM at PlanetArt Company
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Insights For Selling To Yuriy

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuriy is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Yuriy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Yuriy move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Yuriy take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Yuriy

Personality Compatibility


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