Yuriy Ashkinadze in

Yuriy Ashkinadze

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Sr. Director of Analytics and CRM at PlanetArt Company
📍 Los Angeles, California, United States

Yuriy Ashkinadze is a strategic business and analytics leader with expertise in machine learning, AI, and CRM. As Sr. Director of Analytics at PlanetArt, he develops data-driven strategies to drive growth. He holds an MBA from California State University, Northridge. People he has worked with describe him as detail-oriented, knowledgeable, and highly collaborative.

He has a keen professional interest in the strategies employed by leading technology and consulting firms like Microsoft and the Boston Consulting Group (BCG).

At a previous company, he led the effort to build a multi-channel, real-time customer database that significantly improved customer lifetime value.

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Experience
22 Years
Current Role
Sr. Director of Analytics and CRM
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Yuriy cares about

Customer Analytics
His career has focused on customer analysis, segmentation, and predictive modeling to improve acquisition, cross-sell, and upsell marketing efforts.
Marketing Automation
Managed and enhanced multi-channel marketing automation platforms, including email and direct mail, in previous senior roles at Guthy|Renker.
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Career

Work history

3-2017
Sr. Director of Analytics and CRM
PlanetArt Company
10-2015 - 12-2016
Sr. Director of Mktg. Analytics
Cydcor
3-2011 - 10-2015
Sr. Director of Database Marketing and Analysis, Customer Analytics
Guthy|Renker
10-2008 - 3-2011
Director of Database Mktg., Customer Analytics
Guthy|Renker
5-2006 - 5-2008
Director of Mktg. Analytics
KERN - an Omnicom Agency
In the press

Media appearances

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Education
1998 - 2001
MBA
California State University, Northridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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