Yvonne Lay

Inquirer
DISC Type : dc

IT Business Relationship Manager at Abbott

Pleasanton, California, United States

Overview

Yvonne Lay is an IT Business Relationship Manager at Abbott, specializing in the medical device sector. A Salesforce Certified Administrator with a B. S. from San José State University, she is an expert in Veeva and Salesforce CRM, process optimization, and system integrations. Colleagues describe her as hard-working, efficient, and having great attention to detail.

A unique fact about Yvonne is her recent certification in "Generative AI for Product Managers, " showcasing her commitment to leveraging emerging technologies.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

CRM Optimization
Her profile highlights expertise in leveraging Salesforce and Veeva CRM to improve business processes and enhance sales efficiency in the medical device industry.
Medical Device IT
Currently leads the development of global IT solutions that support post-market surveillance for medical devices and digital health products at Abbott.
System Integration
Has a strong track record of managing complex system integrations, notably during the Blue Coat Systems acquisition by Symantec.

Media Appearances

Yvonne has no verified media appearances

Work History

6-2025
IT Business Relationship Manager at Abbott
11-2023 - 6-2025
IT Business Relationship Manager (Contract) at Abbott
1-2022 - 11-2023
Sr. Business Analyst, Sales Operations (Contract) at Meta
2017 - 2020
Senior Business Operations Analyst, Support Operations at Blue Coat Systems acquired by Symantec
2010 - 2017
Business Data Analyst, Global Support Operations at Blue Coat Systems

Education

Bachelor of Science - BS from San José State University

More Information

Social Presence :

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Exp : 15 Location : Pleasanton, California, United States Job Level : Middle Designation : IT Business Relationship Manager at Abbott
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Insights For Selling To Yvonne

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yvonne is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Yvonne

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yvonne move?

  • Their decision making speed is somewhere in the middle.
  • Can Yvonne take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Yvonne

Personality Compatibility


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