Yvonne Tey
Login to view DISC.Yvonne Tey is a strategic marketing leader with over 15 years of experience building major brands like SharkNinja, Lenovo, and Under Armour across the APAC region. Educated at Baruch College and London Business School, she is recognized for her vision and action-oriented approach, specializing in pioneering digital innovation and driving consumer growth. People often describe her as strategic, action-oriented, and passionate.
Outside of her corporate roles, Yvonne demonstrates a strong connection to the world of athletics and fitness. This is evident from her leadership in building a major sports apparel brand from the ground up in Southeast Asia and her focus on hiring passionate, sports-loving people for her teams.
She successfully transformed an 80-year-old direct mail brand, Readers Digest, into a digitally savvy, multi-platform performance marketer across Asia.
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