Yvonne Tey

Caretaker
DISC Type : Si

APAC Head of Marketing at SharkNinja

Singapore

Overview

Yvonne Tey is a strategic marketing leader with over 15 years of experience building major brands like SharkNinja, Lenovo, and Under Armour across the APAC region. Educated at Baruch College and London Business School, she is recognized for her vision and action-oriented approach, specializing in pioneering digital innovation and driving consumer growth. People often describe her as strategic, action-oriented, and passionate.

Outside of her corporate roles, Yvonne demonstrates a strong connection to the world of athletics and fitness. This is evident from her leadership in building a major sports apparel brand from the ground up in Southeast Asia and her focus on hiring passionate, sports-loving people for her teams.

She successfully transformed an 80-year-old direct mail brand, Readers Digest, into a digitally savvy, multi-platform performance marketer across Asia.

Personality Overview

Nice But Slow

Supportive

Risk-Averse

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Brand Building (APAC)
Has extensive experience establishing and growing brand presence from the ground up in the Asia-Pacific market, notably with Under Armour's successful expansion in Southeast Asia.
Experiential Marketing
Drove the creation of large-scale, award-winning live consumer events like Under Armour's "Test of Will" competition, which engaged thousands of participants across multiple countries.
Digital Transformation
Played a key role in early digital innovation at Yahoo and successfully transitioned legacy brands like Reader's Digest into modern, multi-platform digital marketers.

Media Appearances

Yvonne has no verified media appearances

Work History

11-2023
APAC Head of Marketing at SharkNinja
1-2021 - 11-2023
Consumer Marketing Lead, Central Asia Pacific at Lenovo
4-2016 - 10-2020
Marketing Director at Under Armour South East Asia
4-2014 - 12-2015
Marketing Director, APAC at HootSuite Media Inc.
5-2013
Commercial Director (Sales & Marketing) at Reader's Digest Asia

Education

2009 - 2010
Exec MSC from Baruch College
2008 - 2008
Leadership Training from London Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore Job Level : Mid-senior Designation : APAC Head of Marketing at SharkNinja
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Insights For Selling To Yvonne

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • When asking them questions, sound relatable and informal
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yvonne is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Yvonne

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Yvonne move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Yvonne take some risk or not?

  • They probably won’t put a lot at risk.

You And Yvonne

Personality Compatibility


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