Zach Coulter

Initiator
DISC Type : Di

Director, Solution Architecture at Optimizely

Hudson, Wisconsin, United States

Overview

Zach is the Director of Solution Architecture at Optimizely, specializing in DXPs and martech. With a background in digital marketing and web development, he focuses on delivering value through process efficiency and tool consolidation. Colleagues have described him as both "competent and delightful. "

Outside of his tech career, Zach is an accomplished writer and stand-up comedian based in Minneapolis. He has spent years performing on local stages, developing his craft, and even co-founded a comedy hip-hop duo. He values balancing his creative ambitions with his family life.

Unique fact: He was part of a comedy hip-hop duo called Valley Meadows.

Personality Overview

Friendly Challenger

Confident

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Solution Architecture
Leads the Solution Architecture team at Optimizely and is actively hiring for roles, indicating a deep investment in building and managing this function.
Digital Experience Platforms
His career is centered on DXP and martech, and he actively promotes Optimizely's position as a leading platform in the space.
Stand-up Comedy
He is a writer and seasoned comedian who has performed extensively in the Minneapolis comedy scene and has been a guest on podcasts discussing his creative process.

Media Appearances

Zach has no verified media appearances

Work History

9-2025
Director, Solution Architecture at Optimizely
3-2024 - 9-2025
Lead Solution Architect at Optimizely
5-2022 - 3-2024
Sr. Solution Architect at Optimizely
1-2021 - 4-2022
Digital Marketing Sales Engineer at Siteimprove
4-2020 - 1-2021
Sr. Client Strategist at Br8kthru Consulting

Education

Education details unavailable from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 8 Location : Hudson, Wisconsin, United States Job Level : Mid-senior Designation : Director, Solution Architecture at Optimizely
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Insights For Selling To Zach

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zach is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Zach

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Zach move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Zach take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Zach

Personality Compatibility


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