Zara Ikram

Energizer
DISC Type : I

Senior Manager Communications Operations and Project Management at Lumen Technologies

Washington DC-Baltimore Area, United States

Overview

Zara Ikram is an enterprise communications leader with over 12 years of experience shaping strategic initiatives in the technology, healthcare, and public sectors. She specializes in driving culture, managing communications for digital transformations, and enhancing brand visibility. She holds a Bachelor of Arts from Rutgers University.

Outside of her professional role, Zara is a mother to a young daughter. She balances her demanding career with family life and has shared anecdotes about her daughters playful influence on her workday.

Unique fact: She successfully led the entire communications strategy and execution for the acquisition of Softrams by Tria Federal, ensuring a seamless integration.

Personality Overview

Informal

Imaginative

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Healthcare Technology
Her career includes communications roles at CareFirst BlueCross BlueShield and Tria Federal, with a focus on the federal healthcare technology space and attending events like HIMSS.
Merger Communications
She was responsible for leading the communications strategy to ensure a smooth integration when her former company, Softrams, was acquired by Tria Federal.
Corporate Culture
Her professional headline emphasizes her focus on "Driving Culture, Clarity & Digital Transformation Across Global Teams, " indicating a core professional passion.

Media Appearances

Zara has no verified media appearances

Work History

11-2025
Senior Manager Communications Operations and Project Management at Lumen Technologies
12-2024 - 5-2025
Communications Manager at Tria Federal (Tria)
1-2021 - 12-2024
Communications Manager at Softrams
8-2019 - 5-2020
Sr. Web Content Administrator at CareFirst BlueCross BlueShield
1-2017 - 8-2019
Sr. Digital Communications Specialist at CareFirst BlueCross BlueShield

Education

2009 - 2012
Bachelor of Arts (B.A.) from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Senior Manager Communications Operations and Project Management at Lumen Technologies
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Insights For Selling To Zara

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zara is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Zara

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Zara move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Zara take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Zara

Personality Compatibility


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