Zara Ineson in

Zara Ineson

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Vice President Creative at Pentland Brands
📍 United Kingdom

Zara Ineson is the Vice President of Creative at Pentland Brands, leading global creative for brands like Speedo and Berghaus. Her expertise lies in building culturally magnetic brands through stereotype-smashing, empathetic creative that connects with female audiences. She has a background in leading creative teams at agencies like House337 and Portas.

Originally from New Zealand, Zara is passionate about mentoring the next generation of creatives, serving as a Creative Mentor Network Ambassador. She is a strong advocate for wellbeing in the workplace, drawing from personal experience with burnout. An outdoors lover, particularly the ocean, she is also passionate about sustainability in branding.

She was named one of the top 30 emerging female leaders in advertising in the Creative Equals x Campaign ‘Future Leaders List’.

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Experience
15 Years
Current Role
Vice President Creative
Job Level
Senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Zara cares about

Brand Authenticity
Focuses on helping brands uncover their "authentic voice" to connect with consumers and deepen their place in the cultural zeitgeist.
Female-Centric Advertising
Specializes in creating empathetic, stereotype-smashing campaigns that resonate with and reach female audiences at scale.
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Career

Work history

4-2025
Vice President Creative
Pentland Brands
2-2024
Brand Consultant & Creative Director
Zara Ineson Creative
2-2022 - 1-2024
Executive Creative Director
ODD
3-2017 - 11-2021
Global Creative Director
Portas
5-2013 - 3-2017
Snr Art Director
Portas
In the press

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Education

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Behavioral profile

DISC profile (public)

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