Zara Ineson is the Vice President of Creative at Pentland Brands, leading global creative for brands like Speedo and Berghaus. Her expertise lies in building culturally magnetic brands through stereotype-smashing, empathetic creative that connects with female audiences. She has a background in leading creative teams at agencies like House337 and Portas.
Originally from New Zealand, Zara is passionate about mentoring the next generation of creatives, serving as a Creative Mentor Network Ambassador. She is a strong advocate for wellbeing in the workplace, drawing from personal experience with burnout. An outdoors lover, particularly the ocean, she is also passionate about sustainability in branding.
She was named one of the top 30 emerging female leaders in advertising in the Creative Equals x Campaign ‘Future Leaders List’.
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