Zara Ineson

Inspirer
DISC Type : id

Vice President Creative at Pentland Brands

United Kingdom

Overview

Zara Ineson is the Vice President of Creative at Pentland Brands, leading global creative for brands like Speedo and Berghaus. Her expertise lies in building culturally magnetic brands through stereotype-smashing, empathetic creative that connects with female audiences. She has a background in leading creative teams at agencies like House337 and Portas.

Originally from New Zealand, Zara is passionate about mentoring the next generation of creatives, serving as a Creative Mentor Network Ambassador. She is a strong advocate for wellbeing in the workplace, drawing from personal experience with burnout. An outdoors lover, particularly the ocean, she is also passionate about sustainability in branding.

She was named one of the top 30 emerging female leaders in advertising in the Creative Equals x Campaign ‘Future Leaders List’.

Personality Overview

Fast Adopter

Achievment Oriented

Decisive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Authenticity
Focuses on helping brands uncover their "authentic voice" to connect with consumers and deepen their place in the cultural zeitgeist.
Female-Centric Advertising
Specializes in creating empathetic, stereotype-smashing campaigns that resonate with and reach female audiences at scale.
Cultural Relevance
Frequently comments on how brands must adapt to shifts in consumer culture and find their unique point of view to stay relevant.

Media Appearances

Zara has no verified media appearances

Work History

4-2025
Vice President Creative at Pentland Brands
2-2024
Brand Consultant & Creative Director at Zara Ineson Creative
2-2022 - 1-2024
Executive Creative Director at ODD
3-2017 - 11-2021
Global Creative Director at Portas
5-2013 - 3-2017
Snr Art Director at Portas

Education

Zara has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Senior Designation : Vice President Creative at Pentland Brands
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Insights For Selling To Zara

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zara is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Zara

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Zara move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Zara take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Zara

Personality Compatibility


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