Zarnaz Arlia

Trailblazer
DISC Type : DI

VP of Corporate Marketing at Culture Amp

San Francisco Bay Area, United States

Overview

Zarnaz has no verified overview

Personality Overview

Values Relationships

Friendly But Fast

Persuasive

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Zarnaz has no verified topics they care about

Media Appearances

Zarnaz has no verified media appearances

Work History

12-2025
VP of Corporate Marketing at Culture Amp
9-2024
Advocacy-Driven Growth Marketing at InnerBrand, LLC
1-2021 - 4-2024
Chief Marketing Officer at Emplifi
10-2018 - 12-2020
Global Vice President of Corporate Marketing at Sitecore
4-2024
Official Member at Forbes Communications Council

Education

2011 - 2011
Division of Continuing Education from Harvard Business School
2010 - 2010
Management Development Program from Santa Clara University Leavey School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP of Corporate Marketing at Culture Amp
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Insights For Selling To Zarnaz

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zarnaz is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Zarnaz

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Zarnaz move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Zarnaz take some risk or not?

  • If necessary, they will be ready to take risks.

You And Zarnaz

Personality Compatibility


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