Zhenya Vashchuk, CFA

Questioner
DISC Type : c

Member at The F Suite

Ukraine

Overview

Zhenya Vashchuk is a corporate finance professional with extensive experience in the technology sector, currently serving as the Head of Finance at HOLYWATER. His background includes managing a FinTech VC portfolio and building finance functions from the ground up. He is a Chartered Financial Analyst (CFA) with a Masters from Taras Shevchenko National University of Kyiv.

He is a member of The F Suite, a peer community for finance executives, showing his interest in collaborative knowledge sharing. Zhenya values authentic, expert-driven financial content, actively distancing himself from generic AI-generated information. He follows publications like the Financial Times and Harvard Business Review for insights.

Unique fact: Zhenya was one of just 30 finalists out of 5, 000 global participants in the Global Investment Banking Valuation Olympiad.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

FinTech Investing
Previously managed a $25 million FinTech venture capital portfolio, investing in companies across Brazil, UAE, Pakistan, and Singapore.
Corporate Development
His role at HOLYWATER includes fundraising and corporate development, recently demonstrated by closing a landmark deal with Fox Entertainment.
Finance Automation
Has direct experience building a finance function for a high-load payments product, where he hired a team and managed finance automation.

Media Appearances

Zhenya has no verified media appearances

Work History

11-2025
Member at The F Suite
11-2024
Head of Finance at HOLYWATER
8-2023 - 7-2024
Head of Finance at Stealth FinTech Startup
3-2020 - 12-2022
Investment Associate - VP at ICU
1-2018 - 12-2018
Corporate Banking Analyst at EBRD

Education

Master's Degree from Taras Shevchenko National University of Kyiv

More Information

Social Presence :

Prographics :

Exp : 5 Location : Ukraine Job Level : Mid-senior Designation : Member at The F Suite
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Insights For Selling To Zhenya

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zhenya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Zhenya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zhenya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Zhenya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Zhenya

Personality Compatibility


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