Zina Swisher

Questioner
DISC Type : c

Director of Talent Acquisition at Hawthorne Residential Partners

Greensboro--Winston-Salem--High Point Area, United States

Overview

Zina Swisher is the Director of Talent Acquisition at Hawthorne Residential Partners. An alumna of North Carolina State University, she has demonstrably improved recruitment efficiency by decreasing time-to-fill by 27% and reducing open positions by 37% during company growth. She also holds a North Carolina Real Estate license.

Beyond corporate recruitment, Zina has experience in program development from her time as Assistant Program Director at North Carolina State University. She designed and implemented the universitys first private swim lesson programs, leading a team of over 45 managers, instructors, and lifeguards, showcasing significant leadership and organizational skills.

Unique fact: Zina was previously recognized as "Sales Professional of the Year, " underscoring her strong background in sales and leasing.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Talent Acquisition
As Director, she frequently posts about open high-level positions and has participated in "Meet the Recruiters" panels at university professional development conferences.
Recruitment Efficiency
Proven success in reducing company-wide open positions by 37% and decreasing the average time-to-fill by 15 days, showing a focus on metrics-driven hiring.
Corporate Culture
Her past role involved assisting with employee engagement initiatives, corporate culture events, and philanthropic goals, indicating a focus on the overall employee experience.

Media Appearances

Zina has no verified media appearances

Work History

2-2024
Director of Talent Acquisition at Hawthorne Residential Partners
7-2021 - 2-2024
Talent Acquisition Manager at Hawthorne Residential Partners
7-2018 - 7-2021
Senior Talent Acquisition Specialist at Hawthorne Residential Partners
4-2014 - 11-2015
Luxury Sales, New Construction Apartment Homes at Edward Rose & Sons
6-2012 - 8-2014
Assistant Program Director at North Carolina State University

Education

10-2014 - 10-2017
Public Administration from North Carolina State University
Bachelor's Degree from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Mid-senior Designation : Director of Talent Acquisition at Hawthorne Residential Partners
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Insights For Selling To Zina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Zina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Zina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Zina

Personality Compatibility


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