Zoe Brookes

Captain
DISC Type : DS

Senior Marketing Manager at ZyroFisher

Castle Eden, England, United Kingdom

Overview

Zoe Brookes is a Senior Marketing Manager at ZyroFisher with over 25 years of experience in B2B and B2C marketing. Her expertise spans brand development, team leadership, and strategy execution across the outdoor, floral, and construction industries. Colleagues describe her as creative, inspiring, professional, and knowledgeable, with a real passion for marketing.

Personality Overview

Consummate Professional

Decisive But Calm

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Building
Her career focus is on brand development and growth. She has led re-branding projects and emphasizes creating a strong brand look and feel in her work.
Team Leadership
Described as a supportive and compassionate manager, she excels at building and restructuring marketing teams, mentoring staff, and fostering a positive environment.
Outdoor Industry
She has a genuine, stated passion for the outdoors, which directly influences her career choices, including her current role at ZyroFisher and past work with outdoor brands.

Media Appearances

Zoe has no verified media appearances

Work History

9-2025
Senior Marketing Manager at ZyroFisher
3-2023
Head of Marketing at Merit
11-2022 - 3-2023
Senior Marketing Manager at Merit
3-2020 - 11-2022
Head Of Marketing at OASIS Floral Products - UK
1-2019 - 3-2020
Senior Marketing Manager at OASIS Floral Products - UK

Education

2001 - 2002
CIM Postgraduate Diploma in Marketing from New College Durham
2000 - 2001
CIM Advanced Certificate in Marketing from New College Durham

More Information

Social Presence :

Prographics :

Exp : 21 Location : Castle Eden, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at ZyroFisher
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Zoe

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Zoe take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Zoe

Personality Compatibility


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